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Healthcare Marketing

Patient acquisition costs, MarTech stack waste, and marketing strategy for healthcare practices and health organisations. The data your agency isn't showing you.

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Healthcare Marketing

2 articles
Patient acquisition cost data visualization showing 56% increase since 2022
Healthcare Marketing

Patient Acquisition Cost Rose 56% Since 2022. Here's What Changed.

The average cost to acquire a patient went from $200 to $312 in three years. Most practices haven't adjusted. Here's the data — and what to do about it.

February 2026 8 min read
MarTech stack waste in healthcare practices
Healthcare Marketing

Your MarTech Stack Is 44% Shelf-ware (And Your Practice Is Paying for All of It)

The average marketing technology stack has 44% of tools sitting unused. Healthcare practices are worse — paying for CRMs, schedulers, and platforms nobody logs into.

February 2026 8 min read

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