Ad strategies, landing page optimisation, funnel tips and real numbers — for healthcare practices and helping professionals who want more clients, not more jargon.
65% of marketing roles may not survive. The problem isn't AI itself, it's layering automation on broken foundations. Here's the pattern — and the fix.
Agencies report channel metrics. A fractional CMO connects them. Here's why healthcare practices are switching — and when an agency is actually the right choice.
Most healthcare landing pages go untouched for over a year. Meanwhile, conversion rates sit at 2% when 8% is achievable. Here's what to fix first.
The average marketing technology stack has 44% of tools sitting unused. Healthcare practices are worse — paying for CRMs, schedulers, and platforms nobody logs into.
For a decade, marketing meant hyper-specialization. AI just reversed the trend. Here's what the rise of the deep generalist means for healthcare organizations.
AI Overviews are crushing organic traffic in healthcare — the hardest-hit industry. Your rankings didn't change. Your traffic did.
Most therapists who "tried ads once" had no landing page, no targeting, and no tracking. Here's how to do it properly — on a small budget.
Google Ads bidding on keywords their SEO already ranked #1 for. $4,200/month, invisible — until someone pulled both reports side by side.
Whether you're a healthcare practice looking for a fractional CMO or a therapist who wants a landing page and guidance — let's talk.
