PPC agencies optimise for clicks. I optimise for patients who book. That means your ads, landing pages, call tracking, and attribution are all managed as one system.
No more separate vendors for ads, pages, and tracking. One person owns the entire funnel from ad click to patient booking. That's how you actually reduce cost per patient.
Starting at $1,000/mo — PPC management + landing page testing + full attribution. 3-month minimum.
30 minutes — Let's audit your PPC performance together
Your PPC agency adjusts bids, writes ad copy, and sends you a report. But they don't own your landing pages, your call tracking, or your patient journey. They optimise their piece. Nobody optimises the whole.
Your PPC agency can test ad copy all day, but if the landing page doesn't convert, it doesn't matter. And they can't change your pages — that's a different vendor, a different timeline, a different invoice.
Your PPC reports show clicks, impressions, and cost per click. But 88% of healthcare bookings happen by phone. Without call tracking connected to your PPC data, you have no idea which campaigns actually generate patients.
Your PPC doesn't talk to your SEO. Your ads don't support your content strategy. Your landing pages aren't connected to your email nurture. Each channel operates alone, competing instead of compounding.
I manage your PPC as part of an integrated system. Ads, pages, tracking, and attribution — all handled together. 3-month minimum.
For practices testing PPC for the first time or running single-service campaigns that need proper landing pages and tracking.
For practices serious about multi-platform PPC. Advanced testing, strategy calls, and full-funnel optimisation included.
For multi-location or high-volume practices that need maximum PPC performance across all channels.
Pages run on my server for faster testing. If you leave, transfer your winning pages for $1,500/page.
This practice was generating 500 leads per month through PPC. Impressive volume. But their landing pages hadn't been touched since launch. The PPC agency said "more budget" would help. The budget wasn't the problem.
What I found: Generic landing pages for all procedures. No phone tracking. Patients searching for specific treatments landing on a one-size-fits-all page. The funnel was the bottleneck, not the traffic.
What I built: 50 procedure-specific landing pages with targeted copy, call tracking, and clear booking paths. Same ad budget, quadrupled patient bookings. The PPC was fine — the conversion system was the problem.
I'll pull up your PPC campaigns and landing pages on our call. You'll see exactly where patients are dropping off and what integrated management would change.
Book a Free PPC ReviewFrom PPC audit to first optimised campaigns live in 2-3 weeks. Then continuous full-funnel optimisation every month.
Which campaigns waste money? Which keywords convert to actual patients? Where do patients drop off between ad click and booking? I audit your entire PPC ecosystem — ads, pages, forms, and tracking.
Google Ads, Meta, TikTok — each platform serves a different role in your patient acquisition funnel. I build a coordinated strategy where channels complement each other instead of competing.
Every PPC campaign gets dedicated landing pages. I test headlines, trust signals, form layouts, and calls to action monthly. Data picks the winners, not guesswork.
I adjust bids based on which keywords generate actual patient bookings — not which ones get the most clicks. When call tracking shows a keyword converting at 3x the rate, that keyword gets more budget.
Every phone call, form submission, and booking is attributed to the specific campaign, keyword, and landing page that generated it. You'll know your true cost per patient across every channel.
PPC is often where the conversation starts. But if your marketing needs go deeper, I offer complete marketing leadership.
2 weeks — Full marketing audit — Roadmap delivered
I audit everything — not just PPC. Your entire marketing ecosystem, every channel, every gap. You get a 90-day action plan with priorities ranked by revenue impact.
$5,000 - $10,000
15-20 hrs/month — Strategy + Execution — Full marketing leadership
I become your marketing leader. PPC, landing pages, SEO, content, team training — everything connected under one strategy.
$4,000 - $8,000/mo
PPC wasting budget — I fix the funnel — Fast turnaround
PPC campaigns tanking? I diagnose fast, rebuild the landing pages, restructure the campaigns, and get your ad spend generating patients again.
$10,000 - $25,000
Most PPC agencies charge management fees plus a percentage of ad spend. Landing pages and tracking are extra — if they offer them at all.
That's what happens when PPC campaigns send traffic to landing pages nobody is testing. Integrated management fixes the funnel, not just the bids.
A PPC agency manages bids. I manage the entire funnel: ads, landing pages, call tracking, and attribution together. When a campaign underperforms, I can change the landing page in 20 minutes instead of filing a request with a separate web team. That speed of iteration is why integrated management outperforms siloed PPC.
Google Ads and Meta Ads are included in all packages. Growth and Scale add TikTok, YouTube, and other platforms. I recommend platforms based on where your specific patient demographics actually search, not what's popular.
I recommend at least $1,500-$2,000/month in ad spend for meaningful PPC testing. All packages include management of up to $2,000/month. Above that, a flat 10% fee on additional spend. No hidden markups on media.
Patient bookings, not clicks. Every report shows which campaigns, keywords, and pages generated actual phone calls and form submissions. I track cost per patient, not cost per click. That's the number that determines whether PPC is profitable.
You can, but you'll lose the main advantage: integration. The reason this approach works is that one person controls ads, pages, and tracking together. If I see a keyword converting well, I can create a dedicated landing page and adjust bids in the same session. Split that across vendors and you're back to silos.
Month-to-month. I keep you because the results justify it, not because of a contract. Most clients stay because by month 3, you can see exactly what your PPC investment is producing in patient bookings — and the numbers keep improving.
Let's look at your PPC campaigns, landing pages, and tracking together. I'll show you where patients are dropping off and what integrated management would change.
Book a Discovery Call30 minutes. I'll pull up your PPC data and pages live.