Your PPC agency manages bids and sends you click reports. But they don't own the landing pages. They don't track phone calls. They don't connect ads to patients.
PPC doesn't work in isolation. I manage the complete system — ads, landing pages, phone tracking, and attribution — so every pound and dollar of ad spend connects to actual patient bookings.
Connected campaigns. Full attribution. Patients, not clicks.
30 minutes — No pitch, just clarity
Your PPC agency manages the ads. Someone else built the landing pages. Nobody checks if the ad message matches the page. The patient clicks on "dental implants from $3,500" and lands on your homepage. That disconnect is where your budget goes to waste.
88% of healthcare appointments are booked by phone. Your PPC agency reports on form submissions — the minority. Without phone tracking, you're optimising campaigns with most of the conversion data missing. It's like driving with your eyes half closed.
Your PPC agency adjusts bids, adds negative keywords, and sends you a monthly report. But they don't touch the landing pages. They don't fix the conversion pathway. They don't connect ad spend to patient revenue. They manage the ads — not the results.
When results are flat, the agency says "increase the budget." But if your landing pages convert at 2% and your phones aren't tracked, more budget just means more waste at scale. Fix the system first. Then scale.
This dental practice was spending $5K/month on Google Ads. Their PPC agency said they needed more budget. The problem wasn't the ads — it was everything after the click.
What I found: Ads sending traffic to a generic homepage instead of procedure-specific pages. No phone tracking — the majority of conversions were invisible. Landing page converting at 2% with a 12-field form. Ad copy promising specifics, page delivering generics.
What I built: Procedure-specific landing pages matching each ad group. Dynamic phone tracking on every page. Shortened forms. Connected the entire system — ad copy to landing page to phone call to patient booking. Same budget, 4x the patients.
No pitch deck. No 12-month proposal. Just a conversation about what your PPC system is missing.
Book Discovery CallNot just bid management. A complete system where ads, landing pages, phone tracking, and attribution work together.
Before touching a single campaign, I trace the full patient journey. From search query to ad to landing page to form or phone call to appointment. Where are the disconnections? Where do patients drop off? Where is data missing? The audit reveals the real problems.
I build or rebuild landing pages that match your ad messaging exactly. Procedure-specific copy. Short forms. Prominent tracked phone numbers. Trust signals. Every page is designed to convert the traffic you're already paying for.
Phone call tracking connected to ad campaigns. Form submissions tagged by source. Conversion events mapped in Google Ads and Analytics. You'll know exactly which keywords, which ads, and which pages produce patients — not just clicks.
With full attribution in place, AI bidding actually works. I use Smart Bidding strategies fed with real conversion data — phone calls and form submissions. The algorithm optimises for patients, not clicks, because now it has the complete picture.
Weekly campaign reviews. Monthly landing page tests. Quarterly strategy adjustments. I don't set and forget. As data comes in, I adjust targeting, messaging, and bidding. When the system is working, then we scale the budget.
All include actual execution, not just advice. Everything built on your platforms, in your name, with full documentation.
2 weeks — Everything audited — Roadmap delivered
I look at everything your agency isn't showing you. Find what's not working, what's wasting money, what's missing entirely. You get a 90-day action plan you can execute with or without me.
$5,000 - $10,000
15-20 hrs/month — Strategy + Execution — Replace your agency
I become part of your team. Build systems. Optimise channels. Train people. Everything an agency should do, but done by a senior strategist who sits on your side of the table.
$4,000 - $8,000/mo
Agency left a mess — I clean it up — Fast turnaround
Agency disappeared. Campaign underperforming. Ads wasting budget. I diagnose fast, rebuild what's not working, get you back on track and independent.
$10,000 - $25,000
When you connect ads to landing pages to phone tracking, the math changes dramatically. Here's what it looks like.
Fix the landing pages. Track the phones. Connect the data. Then scale what works. That's connected PPC.
Both, plus any other PPC platform that makes sense for your practice. For most healthcare practices, Google Ads is the primary channel because patients search for specific procedures. Meta Ads works well for awareness and retargeting. I recommend the mix based on your services, market, and budget — not based on which platform I prefer.
No. I charge a flat management fee. 100% of your ad budget goes to ads, not to my margin. This removes the incentive to recommend higher budgets. If your campaign works at $3K/month, I won't push you to $10K unless the data supports it.
I do. That's the whole point. The person managing your ads is the same person building your landing pages. Ad copy matches page messaging. Tracking is connected end-to-end. No handoff between agencies. No blame game. One person owns the full system and the results.
Within a week. I start with an audit of your existing campaigns, landing pages, and tracking setup. I identify quick wins first (usually fixing landing page mismatches and setting up phone tracking). Then I restructure campaigns over the first month. You'll see improvements within the first 30 days.
I typically work with practices spending $3K+ per month on ads. Below that, the management fee relative to ad spend makes it harder to justify. But what matters more is whether the system is right. Sometimes I find that fixing landing pages with a $3K budget produces more patients than a $10K budget on the wrong pages.
30 minutes. No pitch, no proposal, no 60-slide deck. Just an honest conversation about what your PPC system is missing.
Book a Discovery CallWe'll know in the first 15 minutes if I can help.