Fractional CMO · Healthcare
// MED SPA MARKETING

Your med spa marketing should look as good as your results.

Most med spas pour money into Instagram and hope pretty photos convert to bookings. But a beautiful feed without a conversion funnel is just an expensive portfolio. Nobody is building treatment-specific landing pages. Nobody is connecting your social content to actual consultations.

Botox clients browse differently from laser treatment prospects. Body contouring patients research for months. Injectable clients are often repeat buyers. Each treatment needs its own marketing approach — but your agency runs them all through the same Instagram grid.

I build med spa marketing that converts followers into clients and first-timers into regulars.

3-5x
ROI on properly connected med spa marketing campaigns with treatment-specific funnels.
Book a Discovery Call →

30 minutes · No pitch, just clarity

S
Senior Strategist
A
Aesthetics Focus
N
No Lock-In
// 01 THE MED SPA MARKETING TRAP

Instagram likes don't pay your rent.

Beautiful feed, no conversion funnel

Your Instagram looks incredible. Thousands of followers. Great engagement. But when someone clicks through, they land on a generic homepage with no clear path to booking a specific treatment. Visual content without a conversion system is just brand decoration.

Botox and body contouring are not the same sale

A Botox client makes quick decisions and rebooks every 3-4 months. A body contouring prospect researches for weeks and needs education before committing. Running both through the same marketing funnel means you're optimizing for neither.

Before/after content without strategy

You have stunning transformation photos. But they're scattered across social media with no connection to landing pages, no treatment-specific galleries, and no clear path from "I want that" to "I booked that." Your best marketing asset is sitting unused.

No retention marketing = constant new client acquisition

You spend thousands acquiring new clients but have no system to bring them back for their next treatment. Injectable clients alone represent 3-4 annual visits. Without retention campaigns, you're paying to acquire the same client over and over.

01
35+
Treatment Pages
3.5x
Consultation Increase
68%
Retention Rate
2hrs
Initial Audit Time
Med Spa · Multi-Treatment Facility

Treatment-specific funnels. 3.5x more consultations. Social media finally connected to revenue.

A med spa with a strong Instagram following and solid reputation was struggling to convert social engagement into bookings. Their agency focused entirely on content creation — beautiful posts, great engagement — but no conversion infrastructure.

What I found: Social traffic landing on a generic homepage. No treatment-specific pages. No retargeting. Before/after galleries buried in a single portfolio page. Zero connection between ad spend and actual consultations booked.

What I built: 35+ treatment-specific landing pages with integrated before/after galleries. Social media funnels per treatment category. Retargeting sequences for visitors who browsed but didn't book. Retention email system for rebooking reminders.

"For the first time, we can actually see which marketing drives real bookings."

Getting likes but not bookings?

Let me look at your med spa marketing for 30 minutes. I'll show you where clients are dropping off between your Instagram and your booking system.

Book Discovery Call
// 02 MY PROCESS

How I fix med spa marketing

Not more Instagram posts. Not more boosted content. A full-funnel system that turns followers and searchers into booked consultations.

STEP 01 // MED SPA AUDIT

I audit your entire client acquisition path

Social media performance, website conversion rates, Google Ads setup, booking flow, treatment-specific content gaps, competitor positioning, and retention systems. In 2 hours I'll know exactly where potential clients are dropping off — and it's usually not where you think.

STEP 02 // TREATMENT-SPECIFIC FUNNELS

Each treatment category gets its own path

Injectables, laser treatments, body contouring, skin rejuvenation — each gets its own landing pages, ad campaigns, and follow-up sequences. A client searching "lip filler near me" lands on a page about lip fillers, not your homepage.

STEP 03 // SOCIAL PROOF STRATEGY

Before/after content that actually converts

I organize your transformation content into treatment-specific galleries connected to booking pages. Structured review collection. Video testimonials. Every piece of social proof gets placed where it drives decisions, not just engagement.

STEP 04 // PPC BY TREATMENT

Google Ads and Meta Ads with real tracking

Different treatments need different platforms. Injectable clients respond to Meta. Laser treatment prospects search Google. Body contouring needs education-first content. Each channel gets its own strategy, budget, and landing pages with tracking to actual consultations.

STEP 05 // RETENTION CAMPAIGNS

Turn first-timers into recurring revenue

I build automated rebooking reminders, seasonal treatment campaigns, loyalty programs, and cross-sell sequences. A Botox client who also learns about your laser treatments is worth 3x their initial booking. Most med spas never make that connection.

// 03 THE DIFFERENCE

What makes this different

Instagram-Only Approach

Beautiful content with no conversion funnel behind it
All treatments promoted the same way
Report on followers, likes, and reach
No landing pages per treatment
Before/after photos scattered without strategy
No retention or rebooking system
Generic "med spa marketing" template from a social media agency
No connection between ad spend and consultations booked

Full-Funnel Med Spa Marketing

Content connected to conversion — every post, ad, and page drives toward a booking
Treatment-specific funnels — Botox, laser, body contouring each get tailored approaches
Track consultations, not likes — ROI measured by booked appointments
Custom landing pages per treatment — 35+ pages that rank and convert
Strategic before/after galleries — placed where they drive decisions
Retention system built in — automated rebooking, cross-sell, loyalty
Healthcare marketing specialist — not a generic social media agency
Full attribution — know exactly which campaign generated each consultation
// 04 THE MATH

Let's talk about the money

Most med spas spend $3,000-$10,000/month on social media agencies. Here's what that typically delivers — and what it should.

What typical med spa agencies offer

  • $3,000-$10,000/month retainer
  • 12-month lock-in contract
  • Content creation focused on Instagram
  • Boosted posts instead of strategic ad campaigns
  • Monthly reports on followers and engagement
  • No landing pages, no conversion tracking
  • No retention marketing or rebooking system

What I deliver

  • $4,000-$8,000/month, senior strategist
  • No lock-in after initial 3-month engagement
  • Full-funnel strategy across Google, Meta, and organic
  • Treatment-specific landing pages and ad campaigns
  • Reporting tied to consultations booked and revenue
  • Before/after content strategy that converts
  • Retention system that maximizes client lifetime value

Same budget. Full-funnel strategy. Measurable revenue.

You're already investing in marketing. The question is whether it's converting browsers into booked clients.

// 05 HOW WE WORK TOGETHER

Three ways to work with me

Whether you need a full diagnostic, ongoing strategy, or emergency intervention for a campaign that's not converting.

01

The Diagnostic

2 weeks · Full med spa marketing audit · Roadmap delivered

I audit your social media, Google Ads, website, booking flow, and retention systems. You get a clear roadmap showing exactly where clients are dropping off and what to fix first.

$5,000 - $10,000

  • Complete med spa marketing audit
  • Treatment-specific funnel analysis
  • Social media ROI assessment
  • Competitive positioning review
  • 90-day action plan with priorities
  • 60-min strategy presentation
02

Fractional CMO

15-20 hrs/month · Strategy + Execution · Your marketing, transformed

I become part of your team. Build treatment-specific funnels. Create landing pages. Set up conversion tracking. Build retention systems. Ongoing optimization tied to consultations and revenue.

$4,000 - $8,000/mo

  • Treatment-specific funnel builds
  • Landing page creation and optimization
  • Social media strategy overhaul
  • Google Ads and Meta Ads management
  • Retention and rebooking system
  • Monthly reporting on revenue, not vanity metrics
  • Minimum 3 months
03

Campaign Rescue

Something's off · I diagnose and fix it · Fast turnaround

Your social media agency disappeared. Your ads are spending without results. Your website redesign tanked your bookings. I diagnose the issue, rebuild what's not working, and get client flow back on track.

$10,000 - $25,000

  • Rapid problem diagnosis
  • Campaign rebuild and optimization
  • Emergency landing page builds
  • Fast turnaround (2-4 weeks)
  • Post-rescue training for your team
  • Transition plan for long-term stability
// 06 WHO THIS IS FOR

This is built for med spas that

Med Spa Owners

  • Strong clinical reputation but marketing isn't matching
  • Instagram looks great but bookings don't reflect it
  • Ready for a full-funnel approach, not just content creation
  • Want to see clear ROI on every marketing dollar

Aesthetic Practitioners

  • Building a personal brand around your expertise
  • Need marketing that positions you as the specialist
  • Before/after portfolio needs strategic deployment
  • Want to attract high-value treatment clients

Multi-Location Med Spas

  • 2-5+ locations needing cohesive marketing strategy
  • Each location has different service mix and competition
  • Need unified brand with location-specific campaigns
  • Current agency treats all locations identically

New Med Spas

  • Launching and need to build client base quickly
  • Competitor landscape is crowded and aggressive
  • Need strategic launch marketing, not just a website
  • Want to start with systems that scale from day one
// 07 QUESTIONS

Frequently Asked Questions

Do I need more than social media for my med spa?

Social media is essential for med spas — but it's only one piece. Without landing pages per treatment, proper Google Ads for high-intent searches, and retention systems, you're relying entirely on organic reach algorithms you don't control. A full-funnel approach means clients find you through search, get converted through treatment-specific pages, and come back through automated retention campaigns.

How do you handle before/after content compliance?

Before/after content is your most powerful marketing asset, but it comes with compliance considerations. I help you build a system for collecting, organizing, and deploying transformation content that meets advertising guidelines while maximizing conversion impact. Proper consent forms, consistent photography standards, and strategic placement on treatment-specific pages.

Should I focus on Google Ads or Meta Ads?

Both, but for different treatments. Google Ads captures high-intent searchers — people actively looking for "Botox near me" or "laser hair removal cost." Meta Ads (Instagram/Facebook) is better for awareness and education — showing transformation results to people who didn't know they wanted the treatment yet. The budget split depends on your treatment mix and goals.

How do you reduce new client acquisition costs?

Two ways. First, I improve conversion rates on your existing traffic through better landing pages, clearer booking flows, and retargeting. Second, I build retention systems so you're not constantly paying to acquire new clients. A client who returns 3-4 times per year for injectables and tries a new laser treatment has a dramatically lower effective acquisition cost than someone you attract once.

What does the first month look like?

Week 1-2: Complete audit — social media, Google Ads, website conversion, booking flow, competitor analysis, retention gaps. Week 3: Strategy presentation with clear priorities. Week 4: Building starts. First treatment-specific landing pages go live, ad campaigns get restructured, retention sequences get configured. You'll see tangible output within 30 days.

Ready to turn your med spa's social presence into actual revenue?

30 minutes. No pitch. I'll tell you what I see and whether I can help. If not, you'll still walk away knowing exactly what to fix.

Book a Discovery Call

30 minutes · We'll know in the first 15 if I can help.