You built a successful practice. But marketing still feels like a foreign language. Agencies love that. They count on you not understanding what they do.
I work with you 1-on-1 to build the marketing skills agencies don't want you to have. Real frameworks. Your actual data. Skills you use immediately.
This isn't a course. It's direct mentoring that makes you independent.
30 minutes — No pitch, just clarity
You trained for years to master your clinical skill. Nobody taught you marketing. Now you're making six-figure marketing decisions based on gut feeling and agency recommendations you can't evaluate. That gap costs money every month.
They use jargon you don't understand. They own accounts you can't access. They show metrics that sound impressive but don't connect to revenue. The less you know, the more you need them. That's not a partnership — it's a business model.
You've tried online courses. The examples are all e-commerce or SaaS. Nobody talks about patient privacy, healthcare regulations, or how patients actually choose providers. Healthcare marketing has specific rules that generic training ignores.
What you actually need is someone who's been in the trenches of healthcare marketing, who can look at your specific situation and tell you what to do — and teach you why. Not sell you services. Teach you skills.
This practice owner had been with agencies for six years. Every meeting, they showed dashboards full of numbers. The owner smiled, approved the budget, and hoped for the best. Revenue hadn't grown in two years.
What I taught: How to read Google Analytics. What conversion rate means and what's good for healthcare. How to audit a landing page in 10 minutes. How to evaluate whether PPC spend is producing patients or just clicks. Which questions to ask that agencies hate answering.
The result: Within 90 days, the owner identified $3K/month in wasted spend, renegotiated the agency contract, and started making data-driven decisions. Now they lead the marketing meetings instead of sitting through them.
No pitch deck. No 12-month proposal. Just a conversation about what you need to learn and how to get there.
Book Discovery CallNot a group programme. Not pre-recorded videos. Direct mentoring using your actual practice data and marketing challenges.
Most practice owners don't know what they're missing. I assess your current marketing understanding, review your setup, and identify the specific knowledge gaps that are costing you money. No judgement — just a clear starting point.
No hypothetical examples. We open your Google Analytics, your ad accounts, your landing pages. I show you what to look at, what it means, and what to do about it. You learn by doing, not by watching.
I give you the frameworks I use with clients. Landing page audit checklists. Vendor evaluation templates. Monthly reporting frameworks. Campaign review processes. Tools you use forever, not just during our engagement.
I teach you the questions that make agencies uncomfortable. How to evaluate proposals. How to spot inflated metrics. How to negotiate contracts from a position of knowledge. You'll never nod along in a meeting again.
The mentoring ends when you can evaluate your marketing, make confident decisions, and lead your team or agencies effectively. Most practice owners reach this point in 3-6 months. That's a successful mentorship.
All include actual execution, not just advice. Everything built on your platforms, in your name, with full documentation.
2 weeks — Everything audited — Roadmap delivered
I look at everything your agency isn't showing you. Find what's not working, what's wasting money, what's missing entirely. You get a 90-day action plan you can execute with or without me.
$5,000 - $10,000
15-20 hrs/month — Strategy + Execution — Replace your agency
I become part of your team. Build systems. Optimise channels. Train people. Everything an agency should do, but done by a senior strategist who sits on your side of the table.
$4,000 - $8,000/mo
Agency left a mess — I clean it up — Fast turnaround
Agency disappeared. Campaign underperforming. Ads wasting budget. I diagnose fast, rebuild what's not working, get you back on track and independent.
$10,000 - $25,000
The cost of not understanding your marketing is higher than you think. Here's what practice owners save when they learn to see clearly.
Marketing literacy for practice owners. Know what's working. Know what to cut. Lead with confidence, not guesswork.
This programme is specifically designed for practice owners — the people making the final marketing decisions. It focuses on strategic understanding, vendor management, and leadership skills. The general mentorship programme also covers team training and hands-on execution skills for marketing staff.
That's exactly the mindset agencies count on. The reality is 2-3 hours per week for 3-4 months will save you thousands per month for years to come. Think of it as an investment in your business education. The practice owners who understand marketing make better decisions, faster, with less waste.
That happens, and it's fine. Some clients start with mentoring and transition to the Fractional CMO service. Others do the opposite — start with me executing and transition to mentoring as their team builds capability. I'll recommend whatever makes sense for your situation.
Absolutely — in fact, I encourage it. Having the person who executes day-to-day marketing in the same sessions as the person making strategic decisions creates alignment. They learn the same language, understand the same metrics, and can work together more effectively.
I recommend 3 months minimum because building real marketing capability takes time. But there's no contract. If after the first month you're not getting value, we stop. Most practice owners continue for 4-6 months until they feel confident leading their marketing independently.
30 minutes. No pitch, no proposal, no 60-slide deck. Just an honest conversation about what you need to know and how to get there.
Book a Discovery CallWe'll know in the first 15 minutes if I can help.