Fractional CMO · Healthcare
// HEALTHCARE LANDING PAGES

Your landing pages are losing patients.

You're spending thousands on ads that send patients to pages nobody has optimised. Generic layouts. No testing. No phone tracking. The pages were built once and forgotten.

I build healthcare landing pages that actually convert. Not just design — conversion systems. Copy that matches ad intent. Forms that work. Phone numbers that track. Pages that get tested and improved.

I don't just point and say "fix this." I build the pages myself.

2%→8%
Conversion improvement for a dental practice landing page. Same ad spend. Same traffic. Better page. 4x more patients from the same budget.
Book a Discovery Call

30 minutes — No pitch, just clarity

Conversion Focused Phone Tracking A/B Testing Ad-Matched Copy You Own Everything Conversion Focused Phone Tracking A/B Testing Ad-Matched Copy You Own Everything
// 01 THE LANDING PAGE PROBLEM

Why your landing pages aren't converting.

Generic pages that look like everyone else's

Your agency built landing pages from a template. Same layout as every other healthcare practice. Stock photos, generic headlines, "Contact Us" buttons. Nothing speaks to your specific patients or their specific concerns. Patients can tell when a page is generic.

No testing, no improvement

Your landing pages were built once and never touched again. Nobody tested different headlines. Nobody tried different CTAs. Nobody checked if the form is too long. An average healthcare landing page hasn't been updated in 18 months. That's 18 months of leaving money on the table.

Ads and pages don't match

Your Google Ad says "Dental Implants from $3,500." Your landing page says "Welcome to Our Practice." When the message doesn't match, patients leave. They clicked for implant pricing. They landed on your homepage. That click you paid for? Wasted.

Phone calls go untracked

88% of healthcare appointments are booked by phone. Your landing page has a phone number, but nobody tracks which page generated which call. You're making decisions about ad spend without knowing which pages actually produce patients.

01
2%
Before: Conversion Rate
8%
After: Conversion Rate
Same
Ad Budget
4x
More Patient Leads
Dental Practice • Landing Page Rebuild

Same ads, same budget, 4x more patients

This dental practice was spending $5K/month on Google Ads. Their landing page converted at 2%. The agency said they needed more ad budget. They didn't. They needed a better page.

What I found: Generic template page with no procedure-specific messaging. Ad said "dental implants" but the page was about the whole practice. Form had 12 fields. Phone number wasn't tracked. No trust signals, no social proof, no urgency.

What I built: Procedure-specific landing page matching the ad copy exactly. Shortened form to 4 fields. Added tracked phone number. Included patient testimonials and procedure photos. Tested two headline variants. Conversion rate went from 2% to 8%.

"Same ad spend, four times the patient enquiries. We didn't need more budget — we needed a better page."

Ready to turn your landing pages into patient-generating machines?

No pitch deck. No 12-month proposal. Just a conversation about what your landing pages are leaving on the table.

Book Discovery Call
// 02 MY PROCESS

How I build landing pages that convert

Not templates. Not generic design. Conversion-engineered pages built specifically for healthcare patient journeys.

STEP 01 // AD-TO-PAGE AUDIT

I match your message end-to-end

Before building anything, I audit the full journey. What does the ad say? What does the patient expect? What does the landing page deliver? Most healthcare pages disconnect at this point. I make sure the promise in the ad is delivered on the page.

STEP 02 // CONVERSION-FIRST DESIGN

Every element has a job

I build pages where every element serves conversion. Headline matches the ad. Social proof is specific to the procedure. The form is as short as possible. The phone number is prominent and tracked. Trust signals are visible. Nothing is decorative — everything works.

STEP 03 // PHONE TRACKING SETUP

88% of appointments come by phone

I set up dynamic phone tracking so you know exactly which landing page, which ad, and which keyword generated each phone call. No more guessing. You'll know the cost per patient, not just the cost per click.

STEP 04 // A/B TESTING

Test, measure, improve, repeat

I don't build a page and walk away. I run A/B tests on headlines, CTAs, form length, layout, and trust signals. Each test runs until we have statistical significance. Continuous improvement, not set-and-forget.

STEP 05 // YOUR PLATFORM, YOUR OWNERSHIP

Built on your hosting, in your name

Everything I build lives on your platform. Your hosting. Your domain. Your access. If I leave, you keep everything. No vendor lock-in. No agency holding your pages hostage. Full documentation so your team can update and maintain.

// 03 THE DIFFERENCE

Agency landing pages vs. conversion-built pages

Agency Landing Pages

Template design recycled across clients
Built once, never tested or updated
Generic copy that doesn't match ad messaging
No phone tracking — biggest conversion source invisible
Hosted on agency platform — you lose it if you leave
12-field forms that patients abandon
Stock photos that feel impersonal
Measures page views, not patient conversions

Conversion-Built Pages

Custom built — for your specific procedures and patients
Continuously tested — A/B testing on every element
Ad-matched copy — headline mirrors the ad that brought them
Phone tracking — every call attributed to its source
Your platform — hosted on your domain, you own everything
Minimal forms — 3-4 fields that patients actually complete
Real social proof — testimonials and results from your patients
Patient conversions — measured by bookings, not clicks
// 04 HOW WE WORK TOGETHER

Three ways to work with me

All include actual execution, not just advice. Everything built on your platforms, in your name, with full documentation.

01

The Diagnostic

2 weeks — Everything audited — Roadmap delivered

I look at everything your agency isn't showing you. Find what's not working, what's wasting money, what's missing entirely. You get a 90-day action plan you can execute with or without me.

$5,000 - $10,000

  • Complete multi-channel audit
  • Agency work quality assessment
  • Hidden opportunity identification
  • 90-day executable roadmap
  • Revenue projection modelling
  • 60-min strategy presentation
02

Fractional CMO

15-20 hrs/month — Strategy + Execution — Replace your agency

I become part of your team. Build systems. Optimise channels. Train people. Everything an agency should do, but done by a senior strategist who sits on your side of the table.

$4,000 - $8,000/mo

  • Ongoing strategic guidance
  • Multi-channel optimisation
  • Asset creation (pages, content, systems)
  • AI tool implementation
  • Team training + enablement
  • Monthly performance reporting
03

Campaign Rescue

Agency left a mess — I clean it up — Fast turnaround

Agency disappeared. Campaign underperforming. Ads wasting budget. I diagnose fast, rebuild what's not working, get you back on track and independent.

$10,000 - $25,000

  • Rapid problem diagnosis
  • Campaign rebuild + optimisation
  • Account migration (your ownership)
  • Fast turnaround (2-4 weeks)
  • Post-rescue training
  • Independence plan
// 05 THE MATH

What better landing pages are actually worth

The return on landing page optimisation is one of the highest in all of marketing. Here's why.

Current Landing Page Cost

  • $5K/month ad spend driving traffic to a 2% conversion page
  • 100 clicks/day at $10/click = 2 patient leads/day
  • Cost per patient lead: $167
  • Page hasn't been touched in 18 months
  • No phone tracking — most conversions invisible
  • Agency says: "you need more ad budget"

Optimised Landing Page Value

  • Same $5K/month ad spend, same traffic
  • 100 clicks/day at $10/click = 8 patient leads/day
  • Cost per patient lead: $42
  • Page tested monthly, improved continuously
  • Phone tracking shows true cost per patient
  • Reality: you need better pages, not more budget
4x more patients, $0 more ad spend

Same traffic, same budget. Better page. The highest-ROI marketing investment a healthcare practice can make.

// 06 WHO THIS IS FOR

This is for you if

Your landing pages haven't been touched in months

  • Pages built once by the agency and forgotten
  • No A/B testing, no conversion tracking, no phone tracking
  • Same template as every other healthcare practice
  • Agency says "need more budget" instead of "fix the page"

Your ads drive clicks but not patients

  • Click-through rates look good but conversions are low
  • Ad copy doesn't match landing page messaging
  • Patients land on your homepage instead of a specific page
  • Cost per lead keeps climbing despite more ad spend

You can't track what's working

  • No phone call tracking — 88% of bookings invisible
  • Can't tell which page or ad produced which patient
  • Form submissions are the only metric you see
  • Marketing decisions based on incomplete data

You're launching new services or locations

  • Need procedure-specific landing pages that convert
  • Opening a new location and need local landing pages
  • Want pages that work from day one, not months of testing
  • Need fast turnaround with proven conversion principles
// 07 QUESTIONS

Frequently Asked Questions

Do you build the pages yourself or outsource?

I build them myself. The person who understands your patient journey and wrote the ad strategy is the same person who builds the landing page. No handoff to a web designer who doesn't understand healthcare. No telephone game. That's why the pages work — the strategy and execution come from one brain.

What platform do you build on?

I build on your platform — whatever you're already using or whatever makes sense for your practice. WordPress, custom HTML, or a landing page builder on your account. The key is: it's on your hosting, in your name, with your access. No vendor lock-in. If we stop working together, you keep everything.

How long does it take to build a landing page?

A high-converting landing page takes 5-7 business days from brief to launch. That includes research, copywriting, design, build, tracking setup, and QA. After launch, I run A/B tests to improve performance continuously. The first version is good — the tested version is great.

Can you fix our existing pages instead of building new ones?

Often, yes. Sometimes the structure is fine but the copy, CTA, form length, or tracking is the problem. I audit your existing pages first and recommend whether to optimise or rebuild. I'll always choose the path that gets results fastest with the least disruption.

Do you manage the ads too?

I can, and it works best when the same person manages ads and landing pages. The connection between ad copy and page messaging is critical for conversion. If you already have someone managing ads, I work closely with them to ensure the ad-to-page experience is seamless.

Ready for landing pages that actually convert?

30 minutes. No pitch, no proposal, no 60-slide deck. Just an honest conversation about what your landing pages are leaving on the table.

Book a Discovery Call

We'll know in the first 15 minutes if I can help.