US healthcare marketing is complex. HIPAA compliance, insurance vs. cash-pay dynamics, multi-state licensing — generic agencies treat it like any other industry. It's not.
Most US healthcare practices are spending $5-25K/month on marketing agencies that report clicks instead of patients. 88% of appointments happen by phone, but nobody's tracking calls.
I specialise in healthcare marketing. HIPAA-compliant from day one. Focused on patient acquisition, not vanity metrics.
30 minutes — No pitch, just clarity on what's working and what's not
Patient testimonials, retargeting, email marketing, form data — HIPAA touches everything. Most marketing agencies don't understand the requirements. One compliance failure can mean fines, lawsuits, and reputation damage.
Google Ads cost per click in US healthcare can reach $50-100+. At that price, every click that doesn't convert is real money lost. Without proper landing pages and tracking, you're paying premium rates for unknown results.
Marketing to insured patients is fundamentally different from marketing to cash-pay patients. The decision criteria, price sensitivity, and search behaviour are completely different. One message doesn't work for both.
If you operate across state lines, your marketing needs to account for different licensing, different patient demographics, and different competitive landscapes. Most agencies run the same campaign everywhere.
This US dental practice was generating 500 leads per month through Google Ads. Their agency said performance was great. But patient bookings didn't match the lead volume. The agency recommended more budget.
What I found: All traffic going to one generic services page. No procedure-specific landing pages. No phone tracking. Pages hadn't been updated since launch. The PPC was fine. The conversion funnel was the problem.
What I built: 50 procedure-specific landing pages with HIPAA-compliant forms, call tracking, and clear booking paths. Same ad budget, quadrupled patient bookings. The traffic was always there — it just wasn't converting.
I'll audit your current setup and show you exactly where patients are dropping off. No charge, no obligation, no sales pitch.
Book Discovery CallHIPAA-compliant from day one. Revenue-focused from day one. No learning curve on healthcare marketing.
Local competition analysis. Patient demographics and search behaviour. Insurance vs. cash-pay dynamics in your area. Referral patterns. I understand your specific US market before making any recommendations.
Compliant forms, proper consent mechanisms, HIPAA-safe retargeting, and patient communication that meets regulatory requirements. Built into the strategy from the start, not bolted on as an afterthought.
Google Ads for high-intent searches, social for awareness and trust building, content for SEO authority, and email for patient nurture. Every channel HIPAA-compliant and connected to your booking system.
Procedure-specific landing pages, call tracking on every page, form optimisation, and booking systems that work. I build the conversion infrastructure so your marketing produces patients, not just traffic.
Full attribution from ad click to patient booking. Monthly optimisation based on real patient data. You'll know your cost per patient, not just your cost per click. That's the number that determines ROI.
All include actual execution, not just advice. All HIPAA-compliant from day one.
2 weeks — Everything audited — Roadmap delivered
Complete audit of your US market position, competitor landscape, HIPAA compliance gaps, and marketing opportunities. 90-day action plan with clear priorities.
$5,000 - $10,000
15-20 hrs/month — Strategy + Execution — Your marketing, fixed
I become your marketing leader. Build systems. Optimise channels. Train your team. Senior marketing leadership at a fraction of a full-time hire.
$4,000 - $8,000/mo
Something's underperforming — I fix it fast — Fast turnaround
Campaigns tanking. Agency disappeared. Ads wasting budget. I diagnose fast, rebuild what's not working, get you back on track. HIPAA-compliant throughout.
$10,000 - $25,000
US healthcare agencies charge premium rates. A fractional CMO delivers the same strategic depth at a fraction of the cost.
Compared to a full-time US CMO hire. Same senior-level output. HIPAA-compliant. Results-focused.
Every piece of marketing I create is HIPAA-compliant from the start. That means proper consent mechanisms on forms, compliant retargeting practices, BAA-covered tools where patient data is involved, and content that doesn't expose protected health information. I build compliance into the strategy, not as an afterthought.
Yes. State-by-state differences in healthcare regulations, patient demographics, and competitive landscapes matter. A dental practice in Texas faces different marketing challenges than one in California. I adapt strategy, targeting, and messaging for each market while maintaining consistency across your brand.
Insurance-based patients and cash-pay patients search differently, evaluate differently, and convert differently. I build separate campaigns and messaging for each. Cash-pay patients need price transparency and value justification. Insurance patients need to know you accept their plan and what out-of-pocket costs look like.
US healthcare keywords are among the most expensive on Google. Cost per click can range from $15 to $100+ depending on procedure and location. That's exactly why landing page optimisation and call tracking are critical — at those prices, every click that doesn't convert is real money lost.
Patient bookings, not clicks. I track every phone call, form submission, and booking back to the specific campaign, keyword, and landing page that generated it. You'll know your cost per patient, lifetime value per channel, and true marketing ROI. In US healthcare, where patient values can be $5,000-$50,000+, accurate attribution is everything.
30 minutes. No pitch, no pressure. Just an honest look at your marketing, your market, and what should change.
Book a Discovery CallWe'll know in the first 15 minutes if I can help.