Most healthcare marketing strategies end up in a drawer. A 60-page deck nobody reads. Channels working in silos. No connection between what you spend and what you earn.
I build strategies that connect every channel to revenue. Not a deck — a system. One that your team can actually execute and measure.
Strategy without execution is a PDF. I deliver both.
30 minutes — No pitch, just clarity
Your agency delivered a beautiful strategy document. It's sitting in a shared drive nobody opens. The team doesn't know how to execute it. The recommendations were too vague to act on. You paid $15K for a PDF.
SEO doesn't talk to PPC. Email doesn't connect to content. Social media runs on a separate calendar. Every channel has its own "strategy" but nobody sees how they connect. That's not a strategy — it's a collection of tactics.
Your strategy measures impressions, clicks, and rankings. But nobody can tell you which marketing activity actually puts patients in chairs. 88% of healthcare appointments come by phone — and most strategies don't track that.
The agency gave you the same strategy template they use for every client. Different logo, same slides. Your practice has unique patient journeys, seasonal patterns, and competitive dynamics. Generic strategies produce generic results.
This practice had strategies from three different agencies over four years. Each one contradicted the last. None connected the channels. The team was executing tactics without understanding why.
What I found: Five active marketing channels, none connected. Content created but never distributed properly. PPC landing pages that didn't match the ad messaging. Email list of 3,000 that nobody was nurturing.
What I built: A single connected strategy where every channel feeds the others. SEO content that PPC landing pages reference. Email sequences triggered by website behaviour. A dashboard the team actually checks.
No pitch deck. No 12-month proposal. Just a conversation about what's actually going on with your marketing.
Book Discovery CallNo 60-slide deck. No discovery phase that takes 3 months. No junior strategist assembling templates. Here's what actually happens.
Before writing a single word of strategy, I audit every channel, every tool, every landing page, every email sequence. Agencies audit what they sell. I audit the entire ecosystem — because that's where the disconnections hide.
Most strategies measure activity. I measure outcomes. Which channels actually produce patient bookings? Where does the phone ring from? Which landing pages convert and which ones just exist? Strategy starts with knowing what works.
SEO content feeds PPC landing pages. Email captures nurture website visitors. Social proof supports ad campaigns. I build strategies where every piece has a purpose and connects to the whole. No orphan channels.
I don't deliver a 60-page strategy document and walk away. I build a 90-day roadmap with specific tasks, priorities ranked by revenue impact, and timelines your team can follow. Strategy is only valuable if it gets executed.
The person who built the strategy is the same person who helps execute it. No handoff to a junior team. No telephone game. I build the landing pages, write the content, set up the tracking. Then I train your team to maintain it all.
All include actual execution, not just advice. Everything built on your platforms, in your name, with full documentation.
2 weeks — Everything audited — Roadmap delivered
I look at everything your agency isn't showing you. Find what's not working, what's wasting money, what's missing entirely. You get a 90-day action plan you can execute with or without me.
$5,000 - $10,000
15-20 hrs/month — Strategy + Execution — Replace your agency
I become part of your team. Build systems. Optimise channels. Train people. Everything an agency should do, but done by a senior strategist who sits on your side of the table.
$4,000 - $8,000/mo
Agency left a mess — I clean it up — Fast turnaround
Agency disappeared. Campaign underperforming. Ads wasting budget. I diagnose fast, rebuild what's not working, get you back on track and independent.
$10,000 - $25,000
Most practices don't realise how much money falls through the gaps between disconnected channels. Here's the math nobody shows you.
Senior strategy + execution. Connected channels. Revenue attribution. No salary overhead. No agency markup.
Agencies typically deliver a strategy for their channel — SEO strategy, PPC strategy, content strategy. I build one connected strategy that shows how every channel feeds the others and connects to revenue. And I don't just hand you a document — I help execute it and train your team to maintain it.
The audit takes 2 weeks. Quick wins (fixing landing pages, connecting tracking, cutting wasted spend) show results within 30 days. Full strategy implementation typically takes 90 days. That's why I work in 90-day roadmaps — long enough to see real results, short enough to adjust quickly.
Sometimes yes, sometimes no. Often I find that practices are overpaying for agency work that could be done more efficiently. Other times, agencies are doing good tactical work but need strategic direction. I'll give you an honest assessment and help you decide what to keep, what to cut, and what to bring in-house.
Even better. Most internal marketing teams are great at execution but lack senior strategic direction. I become the strategic layer — setting priorities, connecting channels, and training your team to work more effectively. Think of it as adding a CMO without the $200K+ salary.
The Diagnostic is a one-time engagement — 2 weeks, deliverable in hand. For ongoing Fractional CMO work, I recommend a minimum of 3 months because meaningful strategy takes time to implement and measure. After that, it's month-to-month. No lock-in contracts.
30 minutes. No pitch, no proposal, no 60-slide deck. Just an honest conversation about what's actually happening with your marketing.
Book a Discovery CallWe'll know in the first 15 minutes if I can help.