You don't need another agency. You need to understand what's working, what's not, and how to fix it yourself.
I teach healthcare practice owners the marketing skills agencies don't want you to have. Not theory from a textbook — real, practical skills you use the same week you learn them.
The goal isn't to make you dependent on me. It's to make you dangerous on your own.
30 minutes — No pitch, just clarity
You can't evaluate if your agency is doing good work because you don't know what good looks like. They show you dashboards, you nod along, and write the cheque. That power imbalance costs you money every single month.
Your team can post on social media and send emails. But nobody understands attribution, conversion rates, or how to read a Google Analytics dashboard. You're flying without instruments.
You've watched YouTube videos and maybe taken a course. But generic marketing advice doesn't account for healthcare regulations, patient privacy, or the specific way healthcare patients make decisions. You need healthcare-specific guidance.
Without marketing knowledge, you keep making the same costly decisions. Overpaying for services, investing in the wrong channels, ignoring the metrics that matter. Each mistake compounds into thousands lost.
This practice owner was spending $8K/month on an agency and couldn't tell if it was working. They nodded along in meetings, approved whatever was recommended, and hoped for the best.
What I taught them: How to read their analytics. What questions to ask their agency. Which metrics actually connect to revenue. How to audit their own landing pages. How to evaluate marketing spend against patient acquisition cost.
The result: They cut their agency spend by 40%, brought key functions in-house, and for the first time could tell exactly which marketing activities were producing patients. Their team now maintains everything independently.
No pitch deck. No 12-month proposal. Just a conversation about what you need to learn and how I can help.
Book Discovery CallNot a course. Not a group programme. Direct, 1-on-1 mentoring that builds real marketing capability inside your practice.
We start with an honest assessment of your current marketing knowledge and your team's capabilities. No judgement — most practice owners were never taught this. I identify the gaps that are costing you money.
I teach you to read your own data. Which numbers matter, which are vanity metrics, and how to connect marketing spend to patient revenue. After this, no agency can bamboozle you with impressive-sounding dashboards.
We work through your actual marketing together. Your real accounts, your real data, your real campaigns. I show you how to audit a landing page, evaluate ad performance, and spot what's wasting money. Learning by doing, not by watching slides.
I help you build simple systems your team can follow. Content calendars, reporting templates, audit checklists, vendor evaluation frameworks. Not generic templates — built for your specific practice and team size.
The goal is to make myself unnecessary. Within 90 days, you and your team should be able to evaluate marketing performance, make informed decisions, and hold agencies accountable. That's a successful mentorship.
All include actual execution, not just advice. Everything built on your platforms, in your name, with full documentation.
2 weeks — Everything audited — Roadmap delivered
I look at everything your agency isn't showing you. Find what's not working, what's wasting money, what's missing entirely. You get a 90-day action plan you can execute with or without me.
$5,000 - $10,000
15-20 hrs/month — Strategy + Execution — Replace your agency
I become part of your team. Build systems. Optimise channels. Train people. Everything an agency should do, but done by a senior strategist who sits on your side of the table.
$4,000 - $8,000/mo
Agency left a mess — I clean it up — Fast turnaround
Agency disappeared. Campaign underperforming. Ads wasting budget. I diagnose fast, rebuild what's not working, get you back on track and independent.
$10,000 - $25,000
Most practice owners don't realise how much money they lose by not understanding their own marketing. Here's the math.
Learn to evaluate, decide, and lead your own marketing. No salary overhead. No agency dependency. Real capability.
Absolutely. You don't need to become a marketer. You need to become a marketing-literate practice owner. That means understanding your numbers, knowing what questions to ask, and being able to evaluate whether your marketing is working. I teach the 20% of marketing knowledge that drives 80% of the results.
Plan for 2-3 hours per week. That includes our 1-on-1 sessions plus time to review your own data and practice what we cover. This isn't a part-time MBA — it's focused, practical learning you apply immediately to your practice.
With Fractional CMO, I do the work. With mentoring, I teach you to do the work (or evaluate the people doing it). Some clients start with mentoring and realise they'd rather have me execute. Others start with Fractional CMO and transition to mentoring as their team builds capability. Both paths work.
Yes. In fact, that's often the most valuable part. I work with practice owners and their marketing team together, so everyone speaks the same language and understands the same metrics. Building team capability is how you get lasting results.
I recommend a minimum of 3 months for mentoring because real capability takes time to build. But there's no lock-in contract. If after the first month you don't see value, we stop. Most mentoring clients continue for 4-6 months until they feel confident running things independently.
30 minutes. No pitch, no proposal, no 60-slide deck. Just an honest conversation about what you need to learn and how I can help.
Book a Discovery CallWe'll know in the first 15 minutes if I can help.