Fractional CMO · Healthcare
// PATTERN RECOGNITION SPECIALIST

I find what your agency missed.

You're paying for marketing. Reports show traffic, clicks, impressions. Revenue doesn't match. Something is off and nobody can tell you what.

Your agency says the campaigns are performing. Your content team says engagement is up. Your sales team says leads are low quality. Everyone reports wins. Revenue stays flat.

That's what I do — find the gaps nobody else is looking at.

44%
Average MarTech stack waste I find in healthcare companies. Tools paying monthly fees that nobody uses. Channels that don't connect. Money quietly disappearing.
Book a Discovery Call

30 minutes · No pitch, just clarity

// 01 THE CONSULTING PROBLEM

Most consultants give you strategy.
Nobody gives you answers.

Strategy without execution

You paid for a strategy deck. It sits in a shared drive. Nobody implemented it. Your team doesn't have the capacity. The consultant moved on to the next client. The document was good. Nothing changed.

Channel tunnel vision

Your SEO consultant only looks at SEO. Your PPC agency only looks at ads. Your content person only looks at content. Nobody connects the dots. The gaps between channels are where the money disappears.

Generic advice

"Improve your content strategy." "Optimize your landing pages." "Invest in SEO." You already know that. What you need is someone who looks at YOUR specific situation and tells you exactly what's wrong and what to do about it.

No skin in the game

The consultant bills monthly. Shows up to calls. Gives opinions. Doesn't build anything. No landing pages. No systems. No frameworks. Just advice you could have found in a podcast, delivered with more confidence.

01
50
Unoptimized Pages Found
4x
More Patients
"Fine"
Previous Consultant's Assessment
Full
Rebuild Executed
Dental Practice · Implant Specialists

Previous consultant said "looks fine." I found 50 unoptimized pages.

Context: They'd already hired a marketing consultant. Paid good money. Got a strategy document. The consultant reviewed their setup and said everything looked fine. Just needed "more content."

What I found: 50+ landing pages untouched for 18 months. YouTube videos with zero optimization. No keyword strategy. Critical patient information hidden where nobody could find it. "Fine" was the wrong word.

What I did: Built all 50 landing pages myself. Keyword-optimized everything. Created a multi-channel integration plan. Didn't just point at problems — I built the solutions.

"No marketer has ever created landing pages this good for us."
02
3
Agencies, Zero Coordination
3x
Output Increase
$0
Budget Increase
System
Team Runs It Now
Healthcare B2B · Multiple Services

Three agencies. Zero coordination. Same budget, triple the output.

Context: Three agencies working in silos. Each reporting success. Revenue flat. Nobody looking at the whole picture. Previous consultants focused on one channel at a time and missed the connections entirely.

What I found: Duplicated efforts. Content that sales couldn't use. Channels competing for the same audience. Tools charging monthly fees nobody logged into. The problem wasn't any single channel — it was the gaps between them.

The result: Connected everything into one system. Eliminated waste. Trained the team. Same budget, triple output. They can maintain it themselves now.

"Finally someone who looked at the whole business, not just their piece of it."

Ready to find what's actually going on?

Let's talk. 30 minutes. No pitch, just an honest conversation about your marketing.

Book Discovery Call
// 02 HOW I WORK

How I actually work

Not like most consultants. I don't just advise. I find, I build, I train. Here's the process.

STEP 01 // RAPID PATTERN RECOGNITION

I see the gaps in the first conversation

10+ years of full-stack marketing across healthcare, B2B, and international markets. I've seen these patterns before. Send me your setup and I'll have a preliminary read within the first hour. Not guessing — pattern matching.

STEP 02 // FULL-PICTURE ANALYSIS

I look at everything, not just what you point me to

Most consultants look where you tell them. I look everywhere. Your landing pages. Your ad accounts. Your content library. Your MarTech stack. Your analytics setup. The gaps between your channels are usually where the money hides.

STEP 03 // DIRECT COMMUNICATION

I tell you what's actually happening

No diplomatic corporate language. No "there are some areas for improvement." I tell you exactly what's wrong, what it's costing you, and what to do about it. If something is working, I'll say that too. Clarity, not comfort.

STEP 04 // ACTUAL BUILDING

I build the things that are missing

Landing pages. Content frameworks. AI workflows. System integrations. I don't hand you a to-do list and walk away. If something needs to be built, I build it. Real deliverables, not PowerPoint.

STEP 05 // TEAM ENABLEMENT

I train your team to maintain it

Templates. Systems. Video walkthroughs. Guides. Everything documented so your team can run it after the engagement ends. You're not dependent on me forever. (Though most keep me around because it works.)

// 03 THE DIFFERENCE

What makes this different

Traditional Consultants

Strategy decks that sit in shared drives
Monthly calls asking how it's going
Generalist approach across all industries
"Just hire an agency" for execution
Focus on one channel at a time
Standard frameworks from 2019
No AI or automation knowledge
Can't build the actual assets

How I Work

I build the actual things — landing pages, systems, frameworks
I execute alongside you — 15-20 hours/month of real work
Healthcare specialist — I speak the language, know compliance
Full-stack operator — strategy AND execution in one person
Cross-channel analysis — I find the gaps between channels
AI integration expert — proper implementation, not hype
Pattern recognition — 10+ years of spotting what others miss
Sustainable systems — your team can maintain it after I leave
// THE NUMBERS

The Math

Traditional consulting gives you advice. I give you advice AND execution. Here's what that looks like financially.

Traditional consulting costs

  • Strategy consultant: $300-$500/hour (advice only)
  • Plus agency for execution: $10,000-$25,000/month
  • Plus implementation team: $150,000-$300,000/year
  • Plus MarTech tools nobody manages: $2,000-$5,000/month
  • Total: easily $300,000+/year for strategy + execution

What I charge

  • $4,000 - $8,000/month
  • Strategy AND execution included
  • 15-20 hours/month of real building work
  • AI implementation at no extra cost
  • Team training included in every engagement
$200-400K saved

vs. traditional consultant + agency + implementation team. Same results, one person.

// 04 HOW WE WORK TOGETHER

Three ways to work with me

Depending on what you need and how fast you need it. All include actual execution, not just advice.

01

The Diagnostic

2 weeks · Everything audited · Roadmap delivered

I look at everything. Find what's not working, what's missing, what's wasting money. You get a 90-day action plan with revenue projections.

$5,000 - $10,000

  • Complete multi-channel audit
  • Competitive analysis
  • Hidden opportunity identification
  • 90-day executable roadmap
  • Revenue projection modeling
  • 60-min strategy presentation
02

Fractional CMO

15-20 hrs/month · Strategy + Execution · Your marketing, fixed

I become part of your team. Build systems. Optimize channels. Implement AI. Train people. This is the "whole picture" option.

$4,000 - $8,000/mo

  • Ongoing strategic guidance
  • Multi-channel optimization
  • Asset creation (pages, content, systems)
  • AI tool implementation
  • Team training & enablement
  • Monthly performance reporting
  • Minimum 3 months
03

Campaign Rescue

Something's underperforming · I fix it fast · Fast turnaround

Launch underperforming. Campaign stalling. Agency went quiet. I diagnose fast, rebuild what's not working, get you back on track.

$10,000 - $25,000

  • Rapid problem diagnosis
  • Campaign rebuild/optimization
  • Emergency asset creation
  • Fast turnaround (2-4 weeks)
  • Post-rescue training
  • Transition plan for sustainability
// 05 WHO THIS IS FOR

This is for you if

Consultants haven't helped

  • You've hired consultants before and got strategy decks, not results
  • Advice was too generic or too theoretical
  • Nobody actually built anything
  • You need someone who does, not just someone who advises

Agency isn't enough

  • Your agency runs their channel well but misses the big picture
  • Nobody's connecting PPC to SEO to content to sales
  • You need strategic oversight AND execution capability
  • Can't justify a $200K+ full-time CMO hire

Healthcare company

  • Medical practices, med tech, health services, B2B healthcare
  • $1M-$50M revenue range
  • Understand compliance matters in marketing
  • Want someone who speaks the language

Value directness

  • Want honest answers, not diplomatic corporate language
  • Prefer speed over process
  • Ready to act on findings, not just discuss them
  • Appreciate pattern recognition over lengthy discovery phases

Frequently Asked Questions

How are you different from the consultants I've already tried?

Most consultants give you a strategy deck and leave. I build the actual things. Landing pages. Content systems. AI workflows. I do 15-20 hours per month of real execution work, not just monthly calls. If something needs to be created, I create it. If something needs to be fixed, I fix it. Strategy without execution is just expensive conversation.

Do you replace my agency or my team?

Neither. I fill the gap between them. Your agency is good at their channel. Your team knows your business. I'm the person who connects everything, finds the gaps between channels, and builds what's missing. I work alongside your existing people and make everything more effective. Sometimes I find you don't need one of those agencies. I'll tell you that honestly.

What's your healthcare marketing experience?

10+ years of full-stack marketing with deep healthcare specialization. Dental practices, med tech companies, healthcare B2B, health services. I understand compliance requirements, patient journey complexity, and the specific challenges of marketing regulated services. I also bring cross-industry perspective from B2B SaaS and international markets, which means healthcare clients get strategies their competitors haven't seen.

What do I actually get each month?

15-20 hours of real work. That includes: full-picture analysis of what's happening across your channels, actual building (landing pages, content frameworks, systems), AI implementation where it makes sense, team training on new systems, and monthly performance reporting that connects marketing activity to revenue. You get deliverables, not just opinions.

How fast will I see results?

I typically identify the biggest gaps in the first week. Quick wins start showing within 30 days — fixing landing pages, connecting disconnected channels, eliminating wasted spend. Larger system-level changes take 60-90 days to show measurable revenue impact. I'm transparent about timelines because overpromising helps nobody.

Let's find what
you're missing

If you've tried consultants and agencies and something still doesn't add up — let's talk.

No pressure. No pitch. Just a conversation about what's actually going on with your marketing.

Book a Discovery Call

30 minutes. We'll know in the first 15 if I can help.