Most audits look at one channel. SEO agency audits SEO. PPC agency audits PPC. Nobody looks at the full picture. Nobody checks the connections between channels.
I audit your entire marketing ecosystem — every channel, every tool, every landing page, every email, every handoff point. The biggest problems are always hiding where nobody's looking.
You can't fix what you can't see. I make the invisible visible.
30 minutes — No pitch, just clarity
Your SEO agency runs an audit and tells you your site needs more backlinks. Your PPC agency says you need more budget. Every vendor audits their own channel and recommends more of what they sell. That's not an audit — it's a sales pitch.
The biggest revenue gaps aren't inside individual channels. They're between them. PPC driving traffic to landing pages that haven't been updated in 18 months. Email capturing leads that nobody nurtures. Content created but never distributed. The connections are where the money hides.
You're paying for a MarTech stack that's 44% unused. Someone bought the tools. Someone set them up. Nobody checks if they're actually doing anything. That's thousands per month in invisible waste that only a comprehensive audit catches.
88% of healthcare appointments are scheduled by phone. Most audits only look at online conversions. If you're not tracking the phone, you're missing most of your patient acquisition data. That means every marketing decision is based on incomplete information.
This practice had been with two agencies. Both said everything was fine. Both showed improving metrics. Revenue hadn't moved in 18 months. The owner brought me in to figure out why.
What I found: $4K/month in unused MarTech tools. Landing pages with 2% conversion rates that nobody had tested since launch. PPC campaigns driving traffic to pages that didn't match the ad copy. An email list of 5,000 contacts with no nurture sequences. Phone calls untracked — 88% of appointments invisible to the analytics.
What changed: Cut the waste. Fixed the landing pages. Connected PPC to proper pages. Built email nurture. Set up phone tracking. Same budget, completely different results. Triple the marketing output because everything was finally connected.
No pitch deck. No 12-month proposal. Just a conversation about what a full-picture audit would uncover.
Book Discovery CallNot a channel-specific check. Not a template report. A comprehensive review of your entire marketing ecosystem, delivered in 2 weeks.
SEO, PPC, social media, email, content, referral sources — everything. I don't just check if channels are running. I check if they're connected, if they're properly tracked, and if they're actually producing patients or just impressions.
I catalogue every tool you're paying for and check if it's actually being used. CRM, analytics, email platform, scheduling software, review management. 44% of MarTech stacks go unused. I find the waste and recommend what to cut, keep, or replace.
I walk the entire patient journey. From ad click to landing page to form submission to phone call to appointment. Where do patients drop off? Where are the disconnections? Which pages convert and which ones just exist? This is where the biggest revenue gaps hide.
I review every piece of content, every email template, every ad creative. What's performing? What's outdated? What's missing? Most practices have a content graveyard — assets created but never optimised, never updated, never distributed properly.
Everything I find gets turned into a prioritised 90-day roadmap. Quick wins first (usually landing page fixes and waste cutting), then medium-term improvements, then strategic changes. Each action ranked by revenue impact. You can execute with or without me.
All include actual execution, not just advice. Everything built on your platforms, in your name, with full documentation.
2 weeks — Everything audited — Roadmap delivered
I look at everything your agency isn't showing you. Find what's not working, what's wasting money, what's missing entirely. You get a 90-day action plan you can execute with or without me.
$5,000 - $10,000
15-20 hrs/month — Strategy + Execution — Replace your agency
I become part of your team. Build systems. Optimise channels. Train people. Everything an agency should do, but done by a senior strategist who sits on your side of the table.
$4,000 - $8,000/mo
Agency left a mess — I clean it up — Fast turnaround
Agency disappeared. Campaign underperforming. Ads wasting budget. I diagnose fast, rebuild what's not working, get you back on track and independent.
$10,000 - $25,000
Every audit I've done has found significant waste, missed opportunities, or both. Here's what the numbers typically look like.
A $5-10K audit typically finds $2-5K/month in savings plus conversion improvements that compound. The audit pays for itself in the first month.
Free audits are sales tools. They audit one channel and recommend buying more of what the agency sells. My audit covers everything — every channel, every tool, every connection point — and recommends what to cut as well as what to improve. I have no incentive to upsell you because I'm not selling channel management.
Read access to your Google Analytics, ad accounts (Google, Meta), email platform, CRM, and website backend. I'll provide a specific checklist during onboarding. Everything stays in your accounts — I never ask for ownership of anything.
A comprehensive audit report covering every channel, tool, and conversion pathway. A prioritised 90-day roadmap with specific actions ranked by revenue impact. Quick wins identified (usually things you can fix in week one). And a 60-minute strategy presentation walking through everything. Not a PDF that collects dust — a working action plan.
Yes. Many audit clients transition to the Fractional CMO engagement to implement the roadmap. But the audit is designed to stand alone — you can take the roadmap to your internal team or another vendor. You're not locked into working with me. The audit is valuable regardless of who implements it.
Two weeks from when I receive access to all accounts. The first week is data collection and analysis. The second week is report compilation and roadmap building. You get the presentation at the end of week two. Fast enough to be useful, thorough enough to be comprehensive.
30 minutes. No pitch, no proposal, no 60-slide deck. Just an honest conversation about what a full-picture audit would uncover for your practice.
Book a Discovery CallWe'll know in the first 15 minutes if I can help.