Most healthcare companies have blind spots. Landing pages nobody tested for 18 months. 44% of MarTech unused. Content published without SEO strategy.
Your agency says everything is fine. Your reports show activity. But revenue doesn't match the effort. Something is off and nobody's looking at the whole picture.
I look at ALL of it. That's the difference.
30 minutes · No pitch, just clarity
Your last audit checked bounce rates and keyword rankings. It didn't check why 18-month-old landing pages are still running. Or why your content has zero internal linking strategy. The easy metrics look fine. The real problems hide deeper.
Your PPC agency audited PPC. Your SEO person audited SEO. Nobody looked at how they connect. The gap between channels is where the money disappears. Leads fall through the cracks nobody is watching.
You got a list of recommendations. But no math. No revenue impact estimate. No prioritization by ROI. Just a document that says "improve this" without telling you what fixing it is actually worth to your bottom line.
44% of the average MarTech stack goes unused. Nobody checks this. You're paying for tools that don't talk to each other, tracking pixels firing into the void, dashboards nobody opens. That's real money, every month.
Context: They came to me already doing marketing. PPC agency running. Email campaigns active. A previous consultant had reviewed their setup and said everything looked good.
What I found: 50+ landing pages sitting untouched for over a year. YouTube videos with zero optimization. No keyword strategy across any channel. Critical patient information buried where nobody could find it.
What I built: 50 keyword-optimized landing pages. Full YouTube audit and optimization plan. Multi-channel integration connecting every touchpoint to revenue.
Context: Three agencies. Three dashboards. Zero coordination. Marketing budget spread across tools nobody was using. Everyone reported wins individually. Revenue stayed flat.
What I found: Duplicated efforts across teams. Content that sales couldn't use. Channels competing for the same audience. Tools charging monthly fees that nobody logged into.
The result: Same budget. Triple the output. Eliminated redundant tools. Built systems the team maintains themselves because I trained them properly.
Let's talk. 30 minutes. No pitch, just an honest look at where the gaps might be.
Book Discovery CallTwo weeks. Every channel. Every asset. Every tool. Nothing gets skipped.
Analytics. Ad accounts. CRM. Email platform. Content library. MarTech stack. I need to see it all. You fill out a brief intake form, grant access, and I start the same day.
Landing pages one by one. Ad campaigns line by line. Content pieces individually. SEO keyword by keyword. I'm not running automated reports. I'm looking at each piece with 10+ years of pattern recognition.
The landing page that's been untouched for 18 months. The 44% of tools nobody uses. The content graveyard. The attribution gap where 88% of appointments happen by phone but nobody tracks it.
Not a generic document. A prioritized plan with specific dollar amounts. What to fix first. What it's worth. What to stop spending on. What to double down on. Real numbers, not guesses.
I present everything. Findings, priorities, revenue projections, and the roadmap. Your team asks questions. We align on next steps. You leave knowing exactly what to do and in what order.
The audit pays for itself when you see what it finds. Here's why the investment makes sense.
typically found. The audit pays for itself within the first month of implementation.
The audit is often step one. Here's where it leads, depending on what we find.
2 weeks · Everything audited · Roadmap delivered
I look at everything. Find what's not working, what's missing, what's wasting money. You get a 90-day action plan with revenue projections.
$5,000 - $10,000
15-20 hrs/month · Strategy + Execution · Your marketing, fixed
I become part of your team. Build systems. Optimize channels. Implement AI. Train people. This is the "whole picture" option.
$4,000 - $8,000/mo
Something's underperforming · I fix it fast · Fast turnaround
Launch underperforming. Campaign stalling. Agency went quiet. I diagnose fast, rebuild what's not working, get you back on track.
$10,000 - $25,000
Everything. Your website and landing pages. Ad accounts (PPC, social). SEO performance and keyword strategy. Content library (blog, video, social). Email marketing. MarTech stack and tool usage. Analytics setup and attribution. Competitive positioning. I look at each channel individually and then how they connect to each other. That cross-channel analysis is where the biggest opportunities usually hide.
Two weeks from the day I get full access. Day 1-3: intake and access setup. Days 3-10: deep analysis across all channels. Days 10-14: roadmap creation and revenue projections. Then we schedule your 60-minute strategy presentation. I move fast because that's how I work best.
In 10+ years, I've never audited a healthcare company and found nothing. There are always gaps, unused tools, disconnected channels, or untapped opportunities. But if your marketing is genuinely optimized across every channel, I'll tell you that. I don't manufacture problems to sell solutions.
The Diagnostic is the audit and roadmap. Implementation is a separate engagement, usually through the Fractional CMO service. Many clients start with the Diagnostic to see what's there, then move to ongoing work once they see the opportunities. But the roadmap is designed so your existing team can execute it too.
The sweet spot is $1M-$50M revenue. Big enough to have meaningful marketing spend worth auditing. Small enough that the gaps have real impact on growth. If you're spending $5K+ per month on marketing and can't clearly connect that spend to revenue, the Diagnostic will pay for itself.
If you suspect your marketing has gaps but can't pinpoint them — let's talk.
No pressure. No pitch. Just a conversation about what's actually going on.
Book a Discovery Call30 minutes. We'll know in the first 15 if I can help.