Health tech lives at the intersection of two worlds: healthcare compliance and tech-speed innovation. Your product needs to pass regulatory scrutiny while moving at startup velocity. Your marketing needs to speak to CTOs and CMOs at hospital systems while also reaching practice owners who barely check email.
Most tech agencies don't understand healthcare. Most healthcare agencies don't understand B2B SaaS. You need someone who speaks both languages — who can build a go-to-market strategy that navigates compliance, communicates complex products clearly, and generates qualified leads from multiple stakeholder types.
I help health tech companies build marketing that scales — without ignoring the compliance requirements that keep you in business.
30 minutes · No pitch, just clarity
You're not selling to impulse buyers. Health tech purchases involve multiple stakeholders — clinical decision makers, IT departments, compliance officers, and C-suite executives. Each needs different messaging, different content, and different proof points. Most marketing approaches address one audience and ignore the rest.
Your tech-savvy marketing agency builds great campaigns but doesn't understand HIPAA, FDA regulations, or the compliance requirements that govern your messaging. One compliance misstep can cost you more than any marketing campaign will ever earn. You need marketing that moves fast within guardrails.
Your engineering team built something remarkable. But your website reads like a product spec. Prospects can't understand what you do, who it's for, or why they should care — in the 30 seconds they'll give you. Translating technical capability into business value is the gap most health tech companies never close.
You're generating leads but your sales team is drowning in unqualified prospects. Webinar attendees who will never buy. Content downloaders from the wrong industry segment. Without proper lead scoring, nurturing, and qualification frameworks, marketing generates activity instead of pipeline.
A health tech company with a strong product and growing customer base was struggling to scale marketing. Their website spoke in technical jargon. Their content was sporadic. Their lead generation produced volume without quality — sales was spending more time qualifying out than selling.
What I found: Product messaging written by engineers, not for buyers. No content mapped to the multi-stakeholder decision process. Lead magnets attracting curiosity seekers, not decision makers. No nurturing sequences for the 6-12 month sales cycle.
What I built: Complete messaging overhaul translating features into business outcomes. 25+ content assets mapped to each stakeholder and buying stage. Lead scoring and qualification framework. Nurturing sequences that kept prospects engaged through the long sales cycle.
Let me review your go-to-market strategy for 30 minutes. I'll show you where qualified leads are falling through the cracks.
Book Discovery CallNot tech marketing templates. A go-to-market system built for the unique challenges of selling technology to healthcare organizations.
Technical capability translated into business outcomes. Clear positioning against competitors. Messaging frameworks for each stakeholder type — clinical, technical, financial, and executive. Because if a hospital CMO can't understand your value proposition in 30 seconds, your marketing won't work regardless of channel.
Awareness content for the healthcare leaders who don't know your category exists. Consideration content for the technical evaluators comparing solutions. Decision content for the C-suite approving budgets. Each piece serves a specific purpose in the multi-stakeholder, multi-month buying journey.
Strategic lead magnets that attract decision makers, not tire kickers. Qualification frameworks that score leads by stakeholder type, organization size, and buying intent. Webinar and event strategies that demonstrate expertise to the right audience. Every lead gen activity measured by pipeline contribution, not download count.
Case studies per use case and organization type. ROI calculators for financial decision makers. Technical documentation for IT stakeholders. Nurturing sequences that keep prospects engaged over 6-12 months. Competitive battle cards. Everything your sales team needs to move deals forward.
Repeatable playbooks for entering new market segments. Channel partner marketing programs. Customer marketing for expansion revenue. Attribution systems that connect marketing spend to closed deals. The foundation for scaling from startup to established player without rebuilding marketing every time.
Health tech deals are high-value with long sales cycles. Customer acquisition cost matters, but so does sales cycle length and deal size. The right marketing doesn't just generate leads — it shortens the path to revenue.
One shortened sales cycle pays for months of engagement.
When deals are worth $50K-$500K+ annually, reducing sales cycle length by even 20% has massive revenue impact.
Whether you need go-to-market clarity, ongoing marketing leadership, or urgent help with a strategy that isn't generating pipeline.
2 weeks · Full health tech marketing audit · Roadmap delivered
I audit your positioning, messaging, content, lead generation, and sales enablement. You get a clear roadmap showing where pipeline is being lost and what to build first.
$5,000 - $10,000
15-20 hrs/month · Strategy + Execution · Your growth engine, built
I become your marketing leader. Clarify positioning. Build the content engine. Design lead generation systems. Create sales enablement tools. Ongoing optimization tied to pipeline and revenue.
$4,000 - $8,000/mo
Something's off · I diagnose and fix it · Fast turnaround
Your launch didn't gain traction. Your lead gen is producing volume without quality. Your messaging isn't resonating with healthcare buyers. I diagnose the issue, rebuild what's not working, and get your pipeline back on track.
$10,000 - $25,000
Fundamentally different. B2B health tech involves long sales cycles (6-18 months), multiple stakeholders with different priorities, procurement processes, compliance reviews, and high deal values. Marketing needs to generate awareness among clinical decision makers, build technical credibility with IT teams, and demonstrate ROI for financial stakeholders — simultaneously. B2C health tech is more about user acquisition and retention at scale.
Layered content mapped to stakeholders and buying stages. Thought leadership for awareness. Use case deep-dives for consideration. Case studies and ROI documentation for decision. Technical guides for IT evaluation. The key is translating product complexity into business outcomes — what does your technology mean for their patients, their workflow, their bottom line? Not features and specs, but impact and results.
Strategic content that attracts decision makers, not just researchers. Webinars co-hosted with existing customers or industry voices. Targeted LinkedIn campaigns by title and organization type. Conference and event strategies. Account-based marketing for high-value targets. Every lead gen activity includes qualification criteria so sales receives prospects they can actually work — not a list of email addresses from a generic whitepaper download.
By building compliance awareness into the process, not bolting it on at the end. I understand the regulatory landscape — HIPAA implications for marketing claims, FDA considerations for device marketing, state-specific telehealth regulations, and the general compliance expectations of healthcare buyer organizations. Marketing moves at startup speed, but within guardrails that protect your business and your customers.
Yes. I work internationally and understand that healthcare marketing differs significantly by market — UK NHS procurement is different from US hospital group purchasing, EU regulatory requirements are different from US FDA. I help health tech companies adapt their positioning, messaging, and go-to-market approach for different markets while maintaining brand consistency. This includes understanding local compliance requirements, buyer behavior, and competitive landscape.
30 minutes. No pitch. I'll review your go-to-market approach and show you where qualified leads are falling through and what to prioritize.
Book a Discovery Call30 minutes · We'll know in the first 15 if I can help.