Your Google Ads agency manages bids. I manage the entire system: ads, landing pages, call tracking, and patient attribution — all coordinated to reduce your cost per patient.
Most healthcare Google Ads campaigns send paid traffic to generic pages. That's not a bid problem. It's a funnel problem. I fix the funnel.
Starting at $1,000/mo — Google Ads management + landing page testing + call tracking. Ad budget up to $2K included. 3-month minimum.
30 minutes — Let's audit your Google Ads account together
Your agency optimises quality scores and bid strategies. But when patients click your ad, they land on a generic page that wasn't built for conversions. The bid is fine. The page is the problem.
88% of healthcare appointments happen by phone. Your Google Ads reports show clicks and cost per click. But the real question — which keywords generate patient phone calls — goes unanswered.
Healthcare patients search differently. They need trust, credentials, and specifics before they call. Generic ad copy that works for e-commerce doesn't work for a practice where the decision involves someone's health.
One campaign for all services. One ad group for everything. One landing page for the entire practice. That's not Google Ads management — it's a setup someone did 18 months ago and never refined.
I manage your Google Ads as part of a complete patient acquisition system. Ads, pages, tracking — all together. 3-month minimum.
For practices running Google Ads that need proper landing pages and call tracking connected to their campaigns.
For practices serious about Google Ads performance. More testing, competitor analysis, and strategy calls included.
For multi-location or high-volume practices that need maximum Google Ads performance with full attribution.
Pages run on my server for faster testing. If you leave, transfer your winning pages for $1,500/page.
This dental practice spent heavily on Google Ads. Their agency said the campaigns were performing well — 500 leads per month. But patient bookings didn't match the lead volume. The agency recommended more budget.
What I found: All Google Ads traffic went to one generic services page. No procedure-specific pages. No call tracking. Patients searching for "dental implants near me" saw the same page as patients searching for "teeth whitening."
What I built: 50 procedure-specific landing pages matched to Google Ads campaigns. Call tracking on every page. Same ad budget, quadrupled patient bookings. The Google Ads were fine. The pages were the problem.
I'll pull up your Google Ads account and landing pages on our call. You'll see exactly where your ad spend is going and where patients drop off.
Book a Free Google Ads ReviewFrom Google Ads audit to optimised campaigns live in 2-3 weeks. Then continuous testing every month.
Campaign structure, keyword quality, ad copy, quality scores, landing page experience — I audit everything in your Google Ads account and identify exactly where money is wasted and patients are lost.
Patients searching for dental implants need different ads and pages than patients searching for teeth whitening. I restructure your account with procedure-specific campaigns, ad groups, and keyword targeting.
Every campaign gets a landing page built specifically for that search intent. Healthcare-specific copy, trust signals, procedure details, and clear booking paths. No more sending paid traffic to generic pages.
Healthcare searchers behave differently. They research more, call more, and need more trust before booking. I structure campaigns to match this behaviour — with extensions, callouts, and targeting that speaks to patients.
New ad copy variants, new landing page headlines, adjusted bids based on call tracking data. Every month I use real patient data to improve performance. Google Ads rewards continuous optimisation.
Google Ads is often where practices start. But if your marketing needs go beyond search ads, I offer complete marketing leadership.
2 weeks — Full marketing audit — Roadmap delivered
I audit everything — not just Google Ads. Your entire marketing ecosystem, every channel, every gap. You get a 90-day action plan with priorities ranked by revenue impact.
$5,000 - $10,000
15-20 hrs/month — Strategy + Execution — Full marketing leadership
I become your marketing leader. Google Ads, SEO, content, landing pages, team training — everything connected under one strategy.
$4,000 - $8,000/mo
Google Ads wasting budget — I fix it — Fast turnaround
Google Ads campaigns tanking? Quality scores dropping? I diagnose fast, rebuild landing pages, restructure campaigns, and get your ad spend generating patients again.
$10,000 - $25,000
Without proper landing pages, an average of 40% of Google Ads spend is wasted. Here's what that looks like for a typical healthcare practice.
By connecting campaigns to tested landing pages with proper call tracking. You're already paying for the traffic. Make it convert.
This package focuses on Google Ads (Search, Display, Local Services, and YouTube at the Scale level). If you need Meta Ads, TikTok, or multi-platform management, check the PPC Management Pro or Ads Management packages which cover all platforms.
I recommend at least $1,500-$2,000/month in ad spend for meaningful data. All packages include management of up to $2,000/month. Above that cap, it's a flat 10% management fee on the additional spend. No hidden markups.
Healthcare ads on Google have specific policies around claims, certifications, and targeting. I write ad copy that's compliant with Google's healthcare advertising policies from the start, so you don't face ad rejections or account issues.
Monthly reports at Starter, bi-weekly at Growth, weekly at Scale. Every report shows patient bookings (calls + forms) attributed to specific campaigns, keywords, and landing pages. You'll know your cost per patient, not just cost per click.
Yes. I start with an audit of your current account, identify what's working and what's wasting money, then restructure campaigns while preserving any data and history that's valuable. The transition is seamless — no downtime in your campaigns.
Quick wins often happen in the first 2-4 weeks as I fix obvious waste and connect tracking. Meaningful performance improvements come over months 2-3 as landing page testing data accumulates. That's why there's a 3-month minimum — real Google Ads optimisation needs real data.
Let's look at your Google Ads account and landing pages together. I'll show you exactly where your spend is going and what an integrated approach would change.
Book a Discovery Call30 minutes. I'll pull up your Google Ads account live and show you what needs fixing.