Your Google Ads agency set up the campaigns, tweaked the bids a few times, and now they're running on autopilot. Meanwhile, your landing pages haven't been touched since launch.
I manage Google Ads as part of a connected system. Ads match landing pages. Phone calls are tracked. AI bidding is fed with real conversion data. Every part of the system works together.
You don't need a bigger budget. You need a better system.
30 minutes — No pitch, just clarity
Your agency launched the campaigns months ago. They adjust bids occasionally and send you a monthly report. But the ad copy hasn't been refreshed. The keyword strategy hasn't evolved. The landing pages haven't been tested. Google Ads isn't a "set it and forget it" channel. It's a living system that needs continuous attention.
Your Google Ads agency manages the ads. A different agency (or nobody) manages the landing pages. The ad says one thing. The page says another. Patients click, don't see what they expected, and leave. You paid $10-50 for that click and lost it at the page.
Bid management is the easy part of Google Ads. The hard part is matching ad copy to patient intent, building landing pages that convert, setting up proper conversion tracking, and connecting everything to patient revenue. Most agencies do the easy part and charge for the hard part.
Your agency tracks form submissions. Maybe they track click-to-call on mobile. But 88% of healthcare appointments come through phone calls, and most practices don't have proper call tracking. Your Google Ads Smart Bidding algorithm is learning from incomplete data — optimising for the wrong things.
This dental practice was spending $5K/month on Google Ads. The agency managing ads said conversions were low and recommended increasing budget to $8K. But the ads were fine — the system around them was not.
What I found: Search ads for "dental implants" sending traffic to a generic practice homepage. No procedure-specific landing pages. 12-field contact form. No phone tracking despite 80%+ of bookings coming by phone. Smart Bidding learning from form fills only — a fraction of actual conversions.
What I built: Procedure-specific landing pages matching each ad group. Shortened form to 4 fields. Dynamic phone tracking on every page. Fed real conversion data into Smart Bidding. The algorithm could finally optimise for patients instead of clicks. Same budget, 4x the results.
No pitch deck. No 12-month proposal. Just a conversation about what your Google Ads system is missing.
Book Discovery CallNot bid management. A connected system where Google Ads, landing pages, phone tracking, and AI bidding all work together.
I look at the ads, the landing pages, the tracking, the patient journey end-to-end. Most Google Ads "audits" only look at the ad account. The problems are usually somewhere between the click and the patient — on the landing page, in the tracking, or in the phone system.
Each ad group gets a landing page that matches its messaging exactly. Ad says "dental implants from $3,500" — the page delivers implant pricing, social proof, and a clear booking path. No more generic pages. No more messaging disconnects. I build the pages myself.
I set up dynamic phone tracking so every call is attributed to its keyword, ad, and landing page. Form submissions, chat conversations, and appointment bookings are all tracked. For the first time, you see the true cost per patient — not just cost per click.
Google's Smart Bidding is powerful — but only with complete data. Most healthcare accounts feed it form submissions only, missing 88% of conversions. With full tracking in place, the algorithm optimises for actual patients. Better data means better bidding means lower cost per patient.
Google Ads isn't set and forget. I review performance weekly. I test new ad copy, landing page variants, and audience segments monthly. I reassess strategy quarterly. When something works, I scale it. When something doesn't, I cut it. No autopilot.
All include actual execution, not just advice. Everything built on your platforms, in your name, with full documentation.
2 weeks — Everything audited — Roadmap delivered
I look at everything your agency isn't showing you. Find what's not working, what's wasting money, what's missing entirely. You get a 90-day action plan you can execute with or without me.
$5,000 - $10,000
15-20 hrs/month — Strategy + Execution — Replace your agency
I become part of your team. Build systems. Optimise channels. Train people. Everything an agency should do, but done by a senior strategist who sits on your side of the table.
$4,000 - $8,000/mo
Agency left a mess — I clean it up — Fast turnaround
Agency disappeared. Campaign underperforming. Ads wasting budget. I diagnose fast, rebuild what's not working, get you back on track and independent.
$10,000 - $25,000
Most agencies tell you to spend more. The math shows you should convert better first.
Fix the landing pages. Track the phones. Feed the algorithm complete data. Then scale. That's how Google Ads should work for healthcare.
Yes. I start with an audit of your existing campaigns, landing pages, and tracking. I identify what's working, what's wasting money, and what's missing. Then I restructure systematically — keeping what works, fixing what doesn't, and building what's missing. You'll see improvements within the first 30 days.
Yes, and that's what makes the difference. The person writing your ad copy is the same person building your landing pages. Message match is built in, not bolted on. When I change an ad headline, I change the landing page headline to match. No handoff. No disconnect. One person, one system.
Flat monthly fee — no percentage of ad spend, no media markup. 100% of your ad budget goes to Google, not to my margin. This means I have no incentive to recommend higher budgets. I recommend what will actually produce patients, even if that means spending less.
Quick wins (fixing landing page mismatches, adding phone tracking) show results within 2-4 weeks. Campaign restructuring takes 30-60 days to optimise. Full system maturity — where Smart Bidding has enough data and landing pages are tested — takes 90 days. That's why I recommend a minimum 3-month engagement.
I manage both. For healthcare, Google Ads typically handles high-intent searches (patients looking for specific procedures), while Meta Ads works well for awareness, retargeting, and specific audience targeting. I build landing pages that work for both platforms and ensure tracking covers all channels. One connected system.
30 minutes. No pitch, no proposal, no 60-slide deck. Just an honest conversation about what your Google Ads system is missing.
Book a Discovery CallWe'll know in the first 15 minutes if I can help.