Most outsourced CMOs give you strategy calls and slide decks. I give you 15-20 hours of real work every month. Landing pages built. Campaigns optimised. Teams trained.
Full CMO capability without the $200K+ salary. Strategy and execution from the same person. No handoff to juniors. No advisory-only engagements.
This is what happens when your CMO actually does the work.
30 minutes — No pitch, just clarity
Most fractional CMOs give you a monthly strategy call and a slide deck. They advise. They recommend. They don't build landing pages, write content, or optimise campaigns. You're paying for opinions, not output.
A full-time CMO costs $200-400K in salary, benefits, and overhead. For a healthcare practice doing $5-50M in revenue, that's hard to justify. But you still need senior marketing leadership. The gap between no CMO and a full-time hire is where most practices get stuck.
Agencies execute tactics. They manage channels. But they don't sit on your side of the table. They don't connect marketing to business strategy. They don't train your team. They don't cut spending on things that don't work — because that cuts their retainer.
Your 1-2 person marketing team is good at execution but they need strategic direction. They need someone who sets priorities, connects channels, and holds the full picture. Without leadership, they default to busy work instead of revenue-driving work.
This company had tried two agencies and a part-time marketing director. The agencies optimised their own channels. The director lacked the experience for strategic decisions. Marketing spend was high, output was scattered, and nobody connected it to revenue.
What I did: Audited the entire marketing ecosystem. Cut tools that weren't being used. Connected YouTube to SEO. Built landing pages that actually converted. Set up email nurture sequences. Trained the team to maintain everything. Reported on revenue metrics, not vanity metrics.
The result: Same budget, 3x the marketing output. Every channel connected. Team trained and independent. The practice now has the marketing capability of a company three times its size, without the overhead.
No pitch deck. No 12-month proposal. Just a conversation about what your marketing actually needs.
Book Discovery CallNot advisory-only. Not just strategy calls. 15-20 hours of real execution every month, plus strategic oversight of your entire marketing operation.
Before changing anything, I audit the entire marketing ecosystem. Every channel, every tool, every asset, every vendor. Most practices have gaps they don't even know about. I find them in the first two weeks.
I build a 90-day roadmap with priorities ranked by revenue impact. Not a strategy deck — a work plan. Specific tasks, specific timelines, specific metrics. You know exactly what's happening and why.
I build the landing pages. I optimise the campaigns. I write the content. I set up the tracking. I implement AI tools. 15-20 hours of actual work every month. The person who diagnosed the problem is the same person who fixes it.
Everything I build comes with documentation and training. Your team learns how to maintain, update, and improve the systems. I'm building capability inside your practice, not dependency on me.
Every asset, every account, every system — it's yours. On your platforms. In your name. With documentation your team can follow. If you don't need me anymore, that's a success, not a loss.
All include actual execution, not just advice. Everything built on your platforms, in your name, with full documentation.
2 weeks — Everything audited — Roadmap delivered
I look at everything your agency isn't showing you. Find what's not working, what's wasting money, what's missing entirely. You get a 90-day action plan you can execute with or without me.
$5,000 - $10,000
15-20 hrs/month — Strategy + Execution — Replace your agency
I become part of your team. Build systems. Optimise channels. Train people. Everything an agency should do, but done by a senior strategist who sits on your side of the table.
$4,000 - $8,000/mo
Agency left a mess — I clean it up — Fast turnaround
Agency disappeared. Campaign underperforming. Ads wasting budget. I diagnose fast, rebuild what's not working, get you back on track and independent.
$10,000 - $25,000
The math is straightforward. Same capability, fraction of the cost, no overhead.
Same strategic capability. Same execution quality. No salary overhead. No recruiting risk. Start in days, not months.
It varies by month and priorities. A typical month might include: building or optimising 2-3 landing pages, writing content for campaigns, reviewing and adjusting PPC performance, setting up analytics or tracking, training team members, and a weekly strategy touchpoint. Everything is tracked and visible — you see exactly where the hours go.
For most healthcare practices spending $5-15K/month on agencies, yes. I handle strategy, execution, content creation, landing pages, ad optimisation, analytics, and team training. For very large operations needing 5+ dedicated specialists, I become the marketing leader who directs and manages specialists. Either way, total cost is lower and quality is higher.
Within a week of our discovery call, if it's a good fit. No 3-month recruiting process. No onboarding period where I'm learning the industry. I specialise in healthcare marketing, so I come ready with knowledge of patient journeys, compliance considerations, and what works in this space.
That's a great outcome. I'll help you write the job description, evaluate candidates, and create a proper onboarding plan. I'll ensure the transition is smooth and the new hire has everything they need — documented systems, working channels, trained team. Many clients use fractional CMO services for 12-18 months before making a full-time hire.
Three months for the Fractional CMO engagement. Not because of lock-in, but because meaningful marketing change takes at least 90 days to implement and measure. After that, it's month-to-month. If the work doesn't justify continuing, we both know it. Most clients stay because the results speak for themselves.
30 minutes. No pitch, no proposal, no 60-slide deck. Just an honest conversation about what your marketing actually needs.
Book a Discovery CallWe'll know in the first 15 minutes if I can help.