Fractional CMO · Healthcare
// CAMPAIGN RESCUE

Your campaign is underperforming.
I fix it in 2-4 weeks.

Launch not performing. Agency went quiet. Ad spend climbing with nothing to show. You need someone who diagnoses fast and fixes it.

Not a 6-month engagement. Not another strategy deck. A focused rescue: find what's wrong, rebuild what's not working, get you back on track.

That's what I do. Fast diagnosis, focused execution.

2-4 wks
Average rescue timeline. Fast diagnosis, focused execution. Most campaigns show measurable improvement within the first two weeks.
Book a Discovery Call

30 minutes · No pitch, just clarity

// 01 WHY CAMPAIGNS STALL

It's usually not the creative.
It's everything around it.

Landing pages nobody tested

Your ads are driving traffic. But the landing pages haven't been touched in 18 months. The message doesn't match the ad. The form is too long. The CTA is below the fold. Clicks go up, conversions stay flat.

Attribution gaps

88% of appointments happen by phone. But your tracking only measures online form fills. You're optimizing for the wrong metric. The campaign might be working better than you think — or worse. You literally don't know.

Agency handoff gaps

The agency launched it and moved on to the next client. Nobody's optimizing. Weekly reports show vanity metrics. Nobody's testing new ad copy. Nobody's checking if the landing page still converts. Set-and-forget is not a strategy.

Disconnected channels

Your PPC doesn't talk to your SEO. Your email doesn't follow up on ad leads. Your content doesn't support your campaigns. Every channel runs in isolation. You're paying for three separate efforts when one integrated system would deliver more.

01
50
Pages Rebuilt
4x
More Patients
18mo
Pages Were Untouched
$0
Ad Spend Increase
Dental Practice · Implant Specialists

PPC landing pages untouched for 18 months. Rebuilt 50 pages. 4x more patients.

Context: PPC agency was running ads. Getting 500 leads per month on paper. But patient numbers weren't growing. The agency said the ads were "performing well."

What I found: Landing pages hadn't been updated since launch. Message mismatch between ads and pages. No mobile optimization. Critical information buried. The ads were fine — everything after the click was the problem.

What I did: Rebuilt all 50 landing pages. Matched messaging to ad copy. Optimized for mobile. Added proper tracking. Same ad budget, completely different results.

"No marketer has ever created landing pages this good for us."
02
3
Agencies Consolidated
3x
Output Increase
$0
Budget Increase
System
Team Runs It Now
Healthcare B2B · Multiple Services

Three agencies, zero coordination. Consolidated into one system that works.

Context: Campaigns scattered across three different agencies. Each one reporting success in their silo. Revenue flat. Marketing budget spread thin with no visibility into what actually drove results.

What I did: Audited all three agencies' work. Found massive overlap and gaps. Consolidated campaigns into one integrated system. Connected channels that were competing against each other.

The result: Same budget. Triple the output. Team can maintain it themselves. No more conflicting reports or duplicated efforts.

"Finally someone who looked at the whole business, not just their piece of it."

Campaign not performing? Let's fix it.

Let's talk. 30 minutes. I'll tell you if it's a rescue situation or something else entirely.

Book Discovery Call
// 02 THE RESCUE PROCESS

How campaign rescue works

Speed matters when you're losing money daily. Here's how I move fast without cutting corners.

STEP 01 // EMERGENCY TRIAGE (24-48 HRS)

I identify the critical issues immediately

Send me access. I'll have a preliminary diagnosis within 24-48 hours. I prioritize by revenue impact: what's costing you the most money right now? That gets fixed first.

STEP 02 // FULL DIAGNOSIS (72 HRS)

I trace the problem to its root

Most underperforming campaigns have multiple connected issues. The ad might be fine but the landing page isn't. The landing page might be fine but there's no follow-up. I find every link in the chain that's not working.

STEP 03 // RAPID REBUILD

I rebuild what's not working

Not just recommendations. Actual rebuilds. Landing pages. Ad copy. Email sequences. Tracking setup. Whatever the diagnosis reveals needs fixing, I build it. Real deliverables, not a strategy deck.

STEP 04 // SYSTEM RECONNECTION

I connect the pieces that were disconnected

Ads to landing pages. Landing pages to follow-up. Follow-up to sales. Tracking across the entire funnel. The campaign isn't just one piece — it's a system, and every piece needs to talk to the others.

STEP 05 // HANDOFF + TRAINING

I make sure it doesn't happen again

Once it's working, I train your team on what to watch. Monitoring dashboards. Warning signs. Optimization schedules. You get systems and templates so the campaign stays on track after I'm gone.

// 03 THE DIFFERENCE

What makes this different

Quick Fix Approach

Tweak the ad copy and hope for the best
Increase budget to compensate for poor performance
Focus only on the channel that's obviously failing
Generic optimization based on industry benchmarks
No root cause analysis
Same team, same approach, slightly adjusted
Fix one thing, another thing stops working
No long-term prevention plan

How I Rescue Campaigns

Root cause diagnosis — I find why it's failing, not just what
Full funnel analysis — ad to landing page to conversion to follow-up
Cross-channel check — the problem is often between channels
I build the fix — new pages, copy, sequences, tracking
Attribution setup — so you can actually measure what works
Healthcare context — I understand compliance and patient journeys
System-level thinking — fix the system, not just the symptom
Prevention training — so your team catches problems early
// THE NUMBERS

The Math

Every month a campaign underperforms, you're paying for ads that don't convert. The rescue investment makes sense when you see the alternative.

What a failing campaign costs you

  • Wasted ad spend: $5,000-$25,000/month
  • Lost patient revenue: $10,000-$100,000/month
  • Agency fees for underperforming work: $3,000-$10,000/month
  • Opportunity cost: competitors capturing your patients
  • Team time managing something that doesn't work

The Campaign Rescue investment

  • $10,000 - $25,000 one-time
  • 2-4 week turnaround
  • Full diagnosis + rebuild included
  • New assets built, not just recommendations
  • Training so it doesn't happen again
ROI within 30 days

Most rescued campaigns show measurable improvement within the first month.

// 04 HOW WE WORK TOGETHER

Three ways to work with me

Campaign rescue is the fast option. Here's how it fits alongside the other ways we can work together.

01

The Diagnostic

2 weeks · Everything audited · Roadmap delivered

I look at everything. Find what's not working, what's missing, what's wasting money. You get a 90-day action plan with revenue projections.

$5,000 - $10,000

  • Complete multi-channel audit
  • Competitive analysis
  • Hidden opportunity identification
  • 90-day executable roadmap
  • Revenue projection modeling
  • 60-min strategy presentation
02

Fractional CMO

15-20 hrs/month · Strategy + Execution · Your marketing, fixed

I become part of your team. Build systems. Optimize channels. Implement AI. Train people. This is the "whole picture" option.

$4,000 - $8,000/mo

  • Ongoing strategic guidance
  • Multi-channel optimization
  • Asset creation (pages, content, systems)
  • AI tool implementation
  • Team training & enablement
  • Monthly performance reporting
  • Minimum 3 months
03

Campaign Rescue

Something's underperforming · I fix it fast · Fast turnaround

Launch underperforming. Campaign stalling. Agency went quiet. I diagnose fast, rebuild what's not working, get you back on track.

$10,000 - $25,000

  • Rapid problem diagnosis
  • Campaign rebuild/optimization
  • Emergency asset creation
  • Fast turnaround (2-4 weeks)
  • Post-rescue training
  • Transition plan for sustainability
// 05 WHO THIS IS FOR

Campaign Rescue is for you if

Something launched and stalled

  • New campaign or website launch not delivering results
  • First 30 days significantly below projections
  • You need answers fast, not in 3 months
  • Ad spend is running but conversions aren't

Agency went quiet

  • Reports stopped making sense or stopped coming
  • Your questions aren't getting clear answers
  • You suspect nobody is actively optimizing
  • You need an independent diagnosis

Healthcare company

  • Medical practices, med tech, health services, B2B healthcare
  • Campaigns that need healthcare-specific expertise
  • Compliance-sensitive marketing that can't be rushed carelessly
  • Patient acquisition campaigns that need to perform

Need speed, not strategy decks

  • Can't wait 6 months for a turnaround plan
  • Want someone who builds, not just advises
  • Ready to invest in fixing it properly once
  • Value directness and fast execution

Frequently Asked Questions

How fast can you start?

Within 48 hours of our discovery call, assuming you can provide access to your ad accounts, analytics, and landing pages. I prioritize rescue clients because speed matters when you're losing money daily. The preliminary diagnosis usually comes within the first 24-48 hours after I get access.

What if the problem isn't the campaign itself?

That's actually the most common finding. The ads might be fine but the landing page doesn't convert. Or the landing page converts but the follow-up process loses the lead. Or the tracking is wrong and the campaign is actually performing better than you think. I trace the entire path from ad to revenue and find where it actually breaks down.

Do you work alongside my existing agency?

Yes, if needed. I can work independently or coordinate with your agency. Sometimes the agency just needs direction. Sometimes the problem is outside their scope. I'll give you an honest assessment of whether the agency is part of the problem or part of the solution, and we go from there.

What happens after the rescue?

You get a working campaign plus training so your team can maintain it. Many clients move into the Fractional CMO service for ongoing optimization, but it's not required. The rescue is designed to get you back on track with systems your team can run. I include monitoring templates and optimization schedules in the handoff.

Is $10K-$25K worth it for a campaign fix?

Consider what a failing campaign costs you every month: wasted ad spend, lost patient revenue, team time managing something that doesn't work. Most healthcare companies are losing $10K-$50K per month from underperforming campaigns. The rescue pays for itself within the first month of improved performance. It's not a cost — it's stopping a bigger cost.

Let's fix what's
not working

If your campaign is underperforming and you need it fixed fast — let's talk.

No pressure. No pitch. Just an honest conversation about what's going on and whether I can help.

Book a Discovery Call

30 minutes. We'll know in the first 15 if I can help.