Fractional CMO · Healthcare
// AI THAT ACTUALLY WORKS

AI marketing for healthcare.
Beyond the hype.

Everyone's talking about AI. Most are implementing it wrong. Tools without strategy. Chatbots without training data. Automating processes that shouldn't be automated.

You don't need another AI tool. You need someone who understands your marketing, your workflows, and your healthcare-specific requirements — then implements AI where it actually makes a difference.

I do it properly. Strategy first, tools second.

10+ hrs
Average weekly time savings per team member after proper AI implementation. Not from adding tools — from removing friction in existing workflows.
Book a Discovery Call

30 minutes · No pitch, just clarity

// 01 THE AI PROBLEM

Most healthcare companies use AI wrong.
Here's what I keep seeing.

Tool overload

44% of the average MarTech stack goes unused. AI tools make this worse. Companies subscribe to 3-5 AI platforms, use 20% of features, and can't measure the ROI on any of them. More tools doesn't mean better marketing.

Generic AI outputs

ChatGPT writes your blog posts now. They sound like everyone else's blog posts. No brand voice. No healthcare expertise. No differentiation. You automated mediocrity. Your patients can tell.

No strategy behind the tools

You bought an AI content writer, an AI analytics tool, an AI chatbot. None of them connect to each other. Nobody mapped out which workflows actually benefit from AI and which ones need a human touch.

Healthcare compliance gaps

Generic AI tools don't understand HIPAA. They don't know what you can and can't say in healthcare marketing. One wrong AI-generated claim can create real compliance problems. Healthcare AI needs healthcare-specific guardrails.

01
50
AI-Powered Pages Built
4x
More Patients
System
AI Landing Page Framework
Full
Team Trained on AI Tools
Dental Practice · Implant Specialists

AI-powered landing page system. 50 pages built. 4x more patients.

Context: They had 50+ YouTube videos and no landing pages. Building pages manually would have taken months. They needed a system, not a one-time effort.

What I built: An AI-assisted landing page creation framework. Keyword research to page structure to optimization — systematized. 50 pages built with AI assistance, each customized for specific procedures and keywords. Not generic AI output — strategically guided AI execution.

The result: 4x more patients from organic search. Pages that rank. A repeatable system the team can use for future procedures. AI made the impossible timeline possible.

"No marketer has ever created landing pages this good for us."
02
Custom
AI Workflows Built
3x
Output Increase
Same
Team Size
Trained
Team Runs AI Independently
Healthcare B2B · Multiple Services

Custom AI workflows. Same team, triple the output.

Context: Small team, big workload. Content creation bottleneck. Reporting took hours. Manual processes everywhere. They'd tried ChatGPT but the output was generic and unusable.

What I built: Custom AI workflows trained on their brand voice, their compliance requirements, their specific use cases. Content creation, reporting, data analysis, competitive monitoring — each with its own AI-assisted workflow.

The result: Same team, triple the output. Not because AI replaced anyone — because AI removed the repetitive work so the team could focus on strategy and relationships.

"Finally someone who looked at the whole business, not just their piece of it."

Ready to implement AI that actually works?

Let's talk. 30 minutes. No pitch, just an honest look at where AI can help your healthcare marketing.

Book Discovery Call
// 02 THE AI IMPLEMENTATION PROCESS

How I implement AI properly

Strategy first, tools second. Here's the process that gets results without the hype.

STEP 01 // AI AUDIT

I assess what you're already using

What AI tools do you have? What's working? What's not? What workflows are manual that shouldn't be? What's automated that shouldn't be? I map your entire marketing operation before suggesting a single tool.

STEP 02 // STRATEGIC FRAMEWORK

I design the AI strategy around your business

Not every task needs AI. Some need a human. I identify which workflows benefit most from AI, which tools make sense for your size and budget, and how to implement without disrupting what's already working.

STEP 03 // CUSTOM IMPLEMENTATION

I build AI workflows trained on your brand

Custom prompts. Brand voice training. Healthcare-specific guardrails. Content frameworks your team can use. Not generic ChatGPT — AI that sounds like your company and understands your compliance requirements.

STEP 04 // WORKFLOW INTEGRATION

I connect AI to your existing systems

AI tools that don't connect to your workflow are shelfware. I integrate everything: CRM, email, content management, analytics, reporting. The AI works inside your existing processes, not alongside them.

STEP 05 // TEAM TRAINING

I train your team to use AI independently

Documented processes. Video walkthroughs. Prompt libraries. Templates. Your team doesn't just get tools — they understand when to use AI, when not to, and how to get consistent quality output every time.

// 03 THE DIFFERENCE

What makes this different

AI Hype

"AI will transform everything" without specifics
Subscribe to 5 tools, use 20% of features
Generic ChatGPT outputs for everything
No brand voice or healthcare compliance
Automate first, ask questions later
Replace team members with AI tools
No measurement of actual ROI
Vendor-driven tool recommendations

How I Implement AI

Specific workflow analysis — identify exactly where AI adds value
Right-sized tool selection — only what you need, properly configured
Custom-trained outputs — your brand voice, your terminology
Healthcare guardrails — compliance-aware AI implementation
Strategy before automation — fix the process, then automate it
Team amplification — AI enhances your team, doesn't replace it
Measurable outcomes — time saved, output increased, cost reduced
Independent recommendation — no vendor partnerships, just what works
// THE NUMBERS

The Math

Most companies waste money on AI tools they don't use. Proper implementation costs less and delivers more.

What wasted AI investment looks like

  • 3-5 AI tools at $200-$500/month each: $7,200-$30,000/year
  • 80% of features unused across all tools
  • Team time learning tools they abandon: $5,000-$10,000/year
  • Generic output that needs human rewriting anyway
  • No measurable ROI on any AI investment

Proper AI implementation

  • $4,000 - $8,000/month (includes all AI work)
  • Custom workflows trained on your brand
  • 10+ hours/week saved per team member
  • 3x output from existing team
  • Measurable time and cost savings from month one
3x output, same team

Proper AI implementation amplifies your team. It doesn't replace them.

// 04 HOW WE WORK TOGETHER

Three ways to work with me

AI implementation is part of every engagement. Here's how it fits.

01

The Diagnostic

2 weeks · Everything audited · Roadmap delivered

I look at everything including your AI tools and workflows. Find what's not working, what's missing, what's wasting money. You get a 90-day action plan with AI recommendations.

$5,000 - $10,000

  • Complete multi-channel audit
  • Competitive analysis
  • Hidden opportunity identification
  • 90-day executable roadmap
  • Revenue projection modeling
  • 60-min strategy presentation
02

Fractional CMO

15-20 hrs/month · Strategy + Execution · AI implementation included

I become part of your team. Build systems. Optimize channels. Implement AI properly. Train people on new workflows. This is the full implementation option.

$4,000 - $8,000/mo

  • Ongoing strategic guidance
  • Multi-channel optimization
  • Asset creation (pages, content, systems)
  • AI tool implementation
  • Team training & enablement
  • Monthly performance reporting
  • Minimum 3 months
03

Campaign Rescue

Something's underperforming · I fix it fast · Fast turnaround

Launch underperforming. Campaign stalling. Agency went quiet. I diagnose fast, rebuild what's not working, get you back on track. AI tools deployed where they help.

$10,000 - $25,000

  • Rapid problem diagnosis
  • Campaign rebuild/optimization
  • Emergency asset creation
  • Fast turnaround (2-4 weeks)
  • Post-rescue training
  • Transition plan for sustainability
// 05 WHO THIS IS FOR

AI implementation is for you if

You're paying for AI tools you don't use

  • Subscriptions to 3-5 AI platforms nobody fully uses
  • Team tried ChatGPT but output was generic
  • Can't measure ROI on any AI investment
  • Know AI should help but can't figure out how

Your team is bottlenecked

  • Small team, big workload
  • Content creation takes too long
  • Reporting is manual and time-consuming
  • Repetitive tasks eating into strategic time

Healthcare company

  • Medical practices, med tech, health services, B2B healthcare
  • Need AI that understands compliance requirements
  • Want brand-trained AI, not generic output
  • Patient-facing content that needs to be accurate

Want implementation, not theory

  • Don't need another AI strategy deck
  • Want someone who builds the workflows
  • Need training so your team can run it
  • Value practical results over AI buzzwords

Frequently Asked Questions

What AI tools do you implement?

I'm tool-agnostic. I don't have vendor partnerships, so I recommend what actually works for your specific situation. That might be Claude, ChatGPT, Midjourney, Make.com, custom API integrations, or tools you've never heard of. The tool is secondary to the workflow design. I match the tool to the task, not the other way around.

Is AI safe to use in healthcare marketing?

Yes, when implemented properly. The key is guardrails. I build compliance checks into every AI workflow. Content review processes. Fact verification steps. Brand voice training that includes what you can and can't say. Generic AI is risky for healthcare. Custom-configured AI with proper oversight is a competitive advantage.

Will AI replace my team?

No. AI amplifies your team. The goal is to remove repetitive, time-consuming tasks so your people can focus on strategy, relationships, and creative work that requires human judgment. In my experience, teams that implement AI properly produce 3x more output without adding headcount. They don't lose jobs — they do more meaningful work.

How long until we see time savings?

Most teams see measurable time savings within the first 2-4 weeks of implementation. The first workflows I set up are usually the highest-impact, most repetitive tasks — content creation, reporting, data analysis. Quick wins build confidence and buy-in from the team. Larger workflow transformations take 60-90 days to fully embed.

What about HIPAA compliance with AI tools?

Every AI implementation I do for healthcare includes compliance review. I evaluate which tools have BAAs available, what data touches AI systems, and where human oversight is required. Marketing AI typically handles public-facing content and analytics — not patient data — but I still build guardrails to prevent accidental PHI exposure. If a workflow touches anything sensitive, we design it with the right protections from day one.

Let's implement AI
that actually works

If you're tired of AI hype and want practical implementation for your healthcare marketing — let's talk.

No pressure. No pitch. Just a conversation about where AI can realistically help your team.

Book a Discovery Call

30 minutes. We'll know in the first 15 if I can help.