Fractional CMO · Healthcare
// ADS MANAGEMENT

Healthcare ads that actually convert patients.

Most agencies manage your ads in a silo. Bids go up, budgets go out, but phones don't ring more. Because nobody connected the ads to the landing pages to the phone tracking.

I manage ads as part of a system: ad copy, landing pages, call tracking, and conversion optimisation all handled together. One person, full picture.

Starting at $1,000/mo — ad management + landing page testing + call tracking. Ad budget up to $2K included. 3-month minimum.

88%
Of healthcare appointments are booked by phone. If your ads agency isn't tracking calls, they can't tell you what's working. You're paying for guesswork.
Book a Discovery Call

30 minutes — Let's audit your current ad performance together

Ads Management Google Ads Meta Ads Landing Pages Call Tracking Ads Management Google Ads Meta Ads Landing Pages Call Tracking
// 01 THE ADS PROBLEM

Your ads are running. Your phones aren't ringing.

Ads managed in a silo, disconnected from pages

Your ads agency manages bids and budgets. Someone else built your website. Nobody is connecting the two. Patients click your ad and land on a generic page that doesn't match what they searched for. Money wasted.

No call tracking means no real attribution

88% of healthcare appointments happen by phone. Your ads agency reports clicks and impressions. But they can't tell you which ad generated which phone call. Without call tracking, your ROI numbers are fiction.

Landing pages untouched for months

Your ads send traffic to the same pages that were built 12-18 months ago. No testing, no updates, no optimisation. You're paying for fresh ad traffic to stale pages. That's not a traffic problem — it's a conversion problem.

Set-and-forget management, premium pricing

Your agency set up the campaigns, turned them on, and now sends you a monthly report. No A/B testing. No new ad copy. No landing page iterations. You're paying management fees for campaigns nobody is actively managing.

// 02 PACKAGES

Ads Management + Landing Pages + Tracking

I don't just manage your ads. I connect them to landing pages, call tracking, and real patient attribution. 3-month minimum.

Starter

$1,000/mo
Ad budget up to $2,000/mo included · Above: +10%

For practices running Google or Meta ads that need proper landing pages and tracking connected to their campaigns.

  • Google Ads + Meta Ads management
  • Up to 3 landing page variants tested/month
  • Basic call tracking
  • Healthcare-specific ad copy
  • Monthly performance report
  • Mobile-optimised landing pages
  • 3-month minimum commitment
Get Started →
Most Popular

Growth

$2,500/mo
Ad budget up to $2,000/mo included · Above: +10%

For practices serious about patient acquisition across multiple platforms. More testing, more reporting, strategy calls included.

  • All ad platforms (Google, Meta, TikTok, more)
  • Up to 6 landing page variants tested/month
  • Advanced call tracking with recording
  • Bi-weekly performance reports
  • Monthly strategy call
  • Competitor ad analysis
  • Healthcare-compliant ad copy
  • 1 lead magnet per quarter
  • 3-month minimum commitment
Get Started →

Scale

$4,500/mo
Ad budget up to $2,000/mo included · Above: +10%

For multi-location or high-volume practices. Maximum testing, all platforms, weekly reporting, and full lead generation systems.

  • All platforms (Google, Meta, TikTok, YouTube, etc.)
  • Up to 10 landing page variants tested/month
  • Full attribution system
  • Weekly performance reports
  • Bi-weekly strategy calls
  • Lead magnets + email marketing per quarter
  • Priority support + same-day response
  • Multi-location campaign management
  • Team training on lead handling
  • 3-month minimum commitment
Get Started →

Pages run on my server for faster testing. If you leave, transfer your winning pages for $1,500/page.

01
50
Landing Pages Built
4x
More Patients
2hrs
Initial Audit Time
$0
Extra Ad Spend
Dental Practice • Google Ads + Landing Pages

Same ad budget, 4x more patients — by fixing the landing pages

This dental practice was spending heavily on Google Ads but sending all traffic to generic pages. Their ads agency said "increase budget" to get more patients. The budget wasn't the problem.

What I found: Landing pages hadn't been updated since launch. No phone tracking. No procedure-specific pages. Patients searching for "dental implants near me" landing on a generic services page.

What I built: 50 procedure-specific landing pages with keyword-targeted copy, trust signals, and clear booking paths. Connected call tracking to every page. Quadrupled patient bookings without increasing ad spend.

"No marketer has ever created landing pages this good for us."

Want to see what your ads are actually generating?

I'll pull up your ad accounts and landing pages on our call and show you exactly where patients are dropping off. No charge, no obligation.

Book a Free Ads Review
// 03 MY PROCESS

How the ads management process works

From audit to first campaigns live in 2-3 weeks. Then continuous testing and optimisation every month.

STEP 01 // AD ACCOUNT AUDIT

I find where your ad spend is going wrong

Which campaigns are wasting money? Which keywords are converting? Where are patients dropping off? I audit your entire ad account, landing pages, and tracking setup before changing anything.

STEP 02 // STRATEGY DEVELOPMENT

Ads + pages + tracking, planned together

I build an integrated strategy: which platforms, which procedures to target, what landing pages each campaign needs, and how we'll track every patient from ad click to phone call. No more silos.

STEP 03 // LANDING PAGE CREATION

Pages built specifically for each campaign

Every ad campaign gets a dedicated landing page with healthcare-specific copy, trust signals, and clear booking paths. No more sending paid traffic to your homepage or a generic services page.

STEP 04 // CAMPAIGN LAUNCH

Ads, pages, and tracking go live together

Campaigns launch with call tracking, form tracking, and conversion attribution all connected from day one. You'll know which ad, keyword, and page generated each patient inquiry.

STEP 05 // CONTINUOUS OPTIMISATION

Ads and pages improve every month

I test new ad copy, new landing page headlines, new form layouts, and adjust bids based on actual patient data — not just clicks. Pages and ads get better every single month.

// 04 THE DIFFERENCE

Agency ads management vs. integrated approach

Agency: Ads Only

Manages bids and budgets, nothing else
Landing pages are "someone else's problem"
Reports clicks and impressions, not patients
No call tracking — 88% of conversions invisible
Generic ad copy not written for healthcare
15-20% markup on your ad spend
Junior account manager runs your campaigns
12-month lock-in contracts

Suzana: Ads + Pages + Tracking

Ads, landing pages, and tracking managed together
Dedicated landing pages for every campaign
Patient booking reports — ROI in patients, not clicks
Call tracking from day one — every call attributed
Healthcare-specific ad copy that speaks to patients
Flat 10% above $2K cap — transparent, no hidden fees
Senior strategist on every call — me, directly
3-month minimum, then month-to-month
// 05 BEYOND ADS MANAGEMENT

Need more than ads management?

Ads are often where practices start. But if your marketing needs go deeper, I offer complete marketing leadership.

01

The Diagnostic

2 weeks — Full marketing audit — Roadmap delivered

I audit everything — not just your ads. Your entire marketing ecosystem, every channel, every gap. You get a 90-day action plan with priorities ranked by revenue impact.

$5,000 - $10,000

  • Complete multi-channel audit
  • Ad account + landing page analysis
  • Competitive landscape review
  • 90-day executable roadmap
02

Fractional CMO

15-20 hrs/month — Strategy + Execution — Full marketing leadership

I become your marketing leader. Ads, landing pages, SEO, content, team training — everything connected. Senior strategy with hands-on execution.

$4,000 - $8,000/mo

  • Ongoing strategic guidance
  • Multi-channel optimisation
  • Team training + enablement
  • Monthly performance reporting
03

Campaign Rescue

Ads wasting budget — I fix the funnel — Fast turnaround

Ad campaigns tanking? Landing pages not converting? I diagnose fast, rebuild what's not working, and get your ad spend generating patients again.

$10,000 - $25,000

  • Rapid funnel diagnosis
  • Landing page rebuild
  • Campaign restructuring
  • Post-rescue training
// 06 THE MATH

Agency ad management vs. integrated approach

Most agencies charge a management fee plus a markup on your ad spend. You pay more, but landing pages and tracking are sold separately — or not at all.

Agency Ads Management

  • $2,000-$5,000/mo management fee
  • 15-20% markup on ad spend
  • Landing pages: $3-5K each, built separately
  • Call tracking: not included or extra
  • Reports clicks, not patients
  • Total year-one cost: $40,000-$80,000+

Integrated Approach (Starter)

  • $1,000/mo — ads + pages + tracking included
  • Flat 10% above $2K ad spend cap
  • Landing pages included, tested monthly
  • Call tracking included from day one
  • Reports patient bookings, not clicks
  • Year-one cost: $12,000 — everything included
$28,000-$68,000 saved in year one

And you get landing pages, call tracking, and patient attribution included — things agencies charge extra for or skip entirely.

// 07 WHO THIS IS FOR

This is for you if

Running ads but not seeing patient growth

  • Google Ads or Meta Ads running but conversions are low
  • Agency says "increase budget" as the solution
  • No clear data on which ads generate actual patients
  • Suspect your landing pages are the real problem

No connection between ads and landing pages

  • Ads agency manages bids but doesn't touch your pages
  • Traffic goes to your homepage or generic services page
  • No phone tracking or form analytics in place
  • Can't tell which campaigns generate patients

Launching ads for the first time

  • Want to start with ads but do it right from day one
  • Need landing pages, tracking, and attribution set up properly
  • Want procedure-specific campaigns, not generic ads
  • Looking for measurable results, not just "traffic"

Multi-location needing consistent campaigns

  • Multiple locations with separate ad campaigns needed
  • Need location-specific landing pages and local targeting
  • Want centralised reporting across all locations
  • Looking for a system that scales with growth
// 08 QUESTIONS

Frequently Asked Questions

What ad platforms do you manage?

Google Ads and Meta Ads (Facebook + Instagram) are included in all packages. The Growth and Scale packages add TikTok, YouTube, and other platforms as needed. I recommend platforms based on where your patients actually search, not what's trending.

What's the minimum ad budget I need?

I recommend at least $1,500-$2,000/month in ad spend to generate meaningful data for testing. Every package includes management of up to $2,000/month in ad budget. Above that, it's a flat 10% management fee on the additional spend. Transparent, no hidden markups.

What's included that agencies usually charge extra for?

Landing pages, call tracking, and conversion attribution are included in every package. Most agencies manage your ads but charge separately for pages ($3-5K each), call tracking (monthly fee), and attribution setup. With me, it's all one integrated system from day one.

How is your reporting different?

I report patient bookings, not clicks. Every report shows which campaigns, keywords, and landing pages generated actual patient inquiries — phone calls and form submissions. You'll know your cost per patient, not just your cost per click. That's the number that matters.

How is this different from a regular ads agency?

An agency manages your bids. I manage the entire system: ads, landing pages, call tracking, and attribution together. When I see a campaign underperforming, I can change the landing page headline in 20 minutes, not submit a ticket to a separate web team. That integrated approach is why my clients see better results at lower cost.

Is there a minimum commitment?

3 months. Ad campaigns need at least 2-3 months of data to optimise properly. Quick wins happen, but real performance gains come from continuous testing and refinement. After the initial 3 months, it's month-to-month.

Stop paying for ads that don't convert patients.

Let's look at your current ad campaigns and landing pages together. I'll show you exactly where patients are dropping off and what an integrated approach would change.

Book a Discovery Call

30 minutes. I'll pull up your ads and pages live and show you what needs fixing.